Purpose & Overall Relevance for the Organization:

Drive an effective and efficient brand activation across all Originals, Basketball, Skateboarding and HYPE categories in country /cluster with full alignment between the APAC Brand Activation and Business Unit teams.  Develop and ensure excellent implementation of brand/category activation for own retail and Wholesale alliance and key accounts.

Key Responsibilities:

• Provide the country relevant input to APAC Brand Activation at each commercial input timing
• Lead the creation of the local brand marketing plan & calendar based on input from APAC Brand Activation and ensure alignment at season intro meeting
• Lead the execution of the local marketing plan in close collaboration with Concept to Consumer team with leading category Brand Comms team
• Manage the execution of the Marketing Expenses plan per company business strategy
• Manage the creation of the local content, if necessary, in alignment with the Key Stakeholders (listed in the Key Relationships section) and get approval from APAC Brand Activation.
• Ensure the execution is aligned with the Media Activation, Digital Activation, Newsroom, Culture Marketing and Sport Marketing, and that it is in close collaboration with the Key City team
• Support local trade meetings by providing appropriate sell-in tools
• Support and align with Channel Marketing Team on channel activation including Sales Working Budget campaign.
• Lead, develop and retain talents to foster a high-performance culture.
• Manage and optimize the category Brand Comms team support and workload

KPI’s:

• Brand / Category Net Sales
• Market share of respective categories
• Compliance to Marketing Expenses guidelines
• ROMI
• Key campaign sell through %
• Agency performance management (annual evaluations)

Knowledge, Skills, and Abilities:

• Sufficient degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
• Ability to develop and implement local marketing plans following global guidelines
• Marketing budget planning and management
• Strong presentation skill to internal and external stakeholders
• Strong user of MS Office suite of products
• Proven project management experience
• Experience in both, market and regional marketing organization preferred
• Good abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• At least 5+ years’ experience in relevant Marketing fields
• Sales and /or Marketing experience
• English – business level / Japanese - Fluent

Key Relationships:

• APAC Business Unit and Brand Activation
• Country Retail and Wholesale teams
• Country Brand Director and Brand Communications, Digital Activation, Key City, Sports Marketing, Culture Marketing, Newsroom, Media Activation teams
• Country Concept to Consumer Team
• Country FP&A, Legal, User Inquiry Service
• External partners (Key Wholesale partners, Agencies, Brand partners, etc.)