Purpose & Overall Relevance for the Organization: 

 Act as a General Manager by creating & executing Go To Market plans for the Business Unit to drive brand and business success within guidelines set by Global Business Units (BUs) 

Key Responsibilities:  

• Drive & develop 3-5 year category plan based on overall adidas SBP process (in collaboration with Global) 

• Provide BU leadership category across all related functions & departments (Owner of Japan CFT - BA, SpoMa, Channels, Fin, SCM, etc) on vision, strategic objectives/actions & financial targets as defined in brand SBP;  

• Drive GTM with focusing on Product – Story - Availability 

• Responsible for category forecast within IBP across all channels. 

• Deliver financial expectations in NS and Sell out across all channels. 

• Set & monitor Japan pricing corridor for category range. 

• Define & implement Japan channels allocation for global allocated products. 

• Define category CI and lead the communication with Global BU to get Japan needs prioritized. 

• Deliver powerful, compelling, commercial, viable range/concept selection for Japan to support the overall brand strategy, purpose & direction. 

• Define category calendar, and propose desired MWB allocation by key concepts with Japan BA 

• Lead all creation needs, validate SMU requests for Japan and leverage CCT & CCS to fulfill Japan needs to support the SBP. 

• Lead and Own Seasonal Category activation and Franchise calendar, including being consultant for Account SWB calendar. 

• Take responsibility for Sell-through of the category across Japan, be able to provide insights and to drive actions behind the performance tracking dashboards and share update with Global BU 

• Proactively drive category mitigation plan when OTB having the gap 

• Develop team sales strategy and implement execution together with cross functional teams. 

• Host and manage global BU visit. 

KPI’s: 

• Market P&L for category (NS, Std Margin, Contribution) 

• Sell Out all channels 

• 5 year category plan : achievement of key initiatives 

• Brand & key categories NPS 

• Execution excellence in brand concepts/stories 

• Market share 

Key Relationships: 

• Global BU 

• Brand Activation, CTC, countries CTC 

• MOPS, PMO 

• Demand Planning, SCM, Finance (marketing ROI) 

• Sales (all channels) 

Knowledge, Skills and Abilities: 

• Ability to develop and implement strategy. 

• Proven leadership and management abilities especially in managing a diverse team (incl. remote management) 

• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization. 

• Broad Marketing experience, with a distinct track record of success and expert Merchandising knowledge 

• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.) 

• Strong industry knowledge, across divisions—footwear, apparel, and accessories—and across all Bus. 

• Expert understanding of Japan markets’ consumers, accounts, economic environment and commercial needs 

Requisite Education and Experience / Minimum Qualifications: 

• 10+ years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred. 

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing 

• Previous experience in managing a global matrix organization required 

• Fluent in English 

• Willingness to travel upwards of 20% of time