Senior UX Writer - CRM


Experience Design 


We’re looking for an experienced Senior UX Writer to join our Experience Design team in Zaragoza.  

CRM Team 

Customer Relationship Management is the eco-system designed to handle the core consumer interaction with adidas. CRM is the first contact for consumer authentication, marketing emails such as newsletters, transactional emails such as order confirmations, SMS and push notifications, consumer lifecycle programs, consumer engagement and loyalty programs. 
As part of our CRM team, you will be a key player in creating relevant engagement loops to develop members along their lifecycle, leveraging the best of the adidas value proposition and allowing us to create relationships that last. 

Your key responsibilities:  

  • Own the UX writing process end-to-end: from identifying opportunities, exploration, research and validation, to execution and managing the localization process  
  • Work closely with product teams to identify new opportunities for iteration and experimentation 
  • Collaborate with cross-functional product team members across Design, Research, Product, Engineering, to form a holistic UX approach 
  • Create and execute on a strategic level, leveraging consumer insights and data but also get hands-on and granular with the details 
  • Define and develop an effective blueprint for the UX writing team, drive community initiatives and help combine best practices, people and tools to mature the practice 
  • Coordinate closely with language specialists to bring their market-specific knowledge to our UX process 
  • Be the users' advocate and ensure their needs are central to UX direction  
  • Be a craft leader within the community and help drive the practice forward   
  • Gain a deep understanding of our users; combine consumer insights, trends, and behaviors 


Our UX writers are passionate, outspoken advocates for our users’ needs and aren’t afraid to shake things up. We want confident innovators and experts who can help mature our practice and create delightful experiences that feel distinctly adidas. 

You’re a good fit for the role if: 

  • You’ve got 5+ years’ experience UX writing within product teams 
  • You’re currently a UX Writer or Content Designer   
  • You’re most at home in an agile/Scrum environment 
  • You use content design tools such as Figma, Sketch and Miro.  
  • You can work independently, but you're also a collaborative and effective communicator, comfortable presenting complex topics and decisions to team members and stakeholders at all levels  
  • You know how to prioritize work accordingly and handle responsibilities for a wide number of projects 
  • You have experience with coordinating localization for global audiences  
  • You understand and champion accessibility and inclusivity best practices throughout the user journey 
  • You’re an expert with experimentation and research; you can test, validate, and iterate on your solutions 
  • You can source, interpret, and implement feedback and insights into your content design decisions 


Bonus points for: 

Have experience writing for global products (international audiences, multiple languages, etc.)  
Possess a detail-oriented mindset, while being able to think holistically 
Have knowledge or experience with content personalization   
Experience with product or people management 


This role isn’t for you if:  
You prefer working independently, as our UX writers collaborate closely with designers, product owners, developers, and other specialists.  
A fast-paced, agile environment isn’t your natural habitat.    
Note: We believe in healthy work-life balance; our organization, team, and approaches are always evolving as we learn and grow together towards our shared ambitions. 


At adidas we believe that through sport, we have the power to change lives.  

Our ambition is to be the best sport brand in the world and with that comes plenty of challenges. We thrive on solving these with the imagination and experience of our incredible teammates. 

Our team and our work are driven by inclusion and diversity. Here, you'll find people from all over the world, valued for their experience, origins, and perspectives. 


You’ll get to work in a fast-moving environment and create solutions for our global website, seeing your work making an impact on a scale and in the long-term. 
In addition, when we asked our teammates for their favorite things about life at adidas, they said: the collaborative and supportive culture, the amazing team, the sense of pride and purpose in their work. You’ll get all that, plus:   

  • Generous employee discount on our brands
  • Fitness activities  
  • Opportunity to work for a truly global, multicultural team  


Please note: though our teammates hail from all corners of the world, our working language is English, so this is a requirement for all roles.  

Hit ‘Apply’ and submit your CV along with a portfolio or samples of work that showcase your UX Writing or Content Design expertise. Please ensure all your work is presented in English.  

If you’re a good fit for the role, we’ll reach out to chat. 

International relocations are not supported for this position. Candidates already located in-country can enjoy the advantages of a flexible remote work environment (within Spain) combined with the amazing onsite facilities and culture 



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior UX Writer - CRM

Brand:  adidas
Location:  Zaragoza
TEAM:  Digital
State:  Z
Country/Region:  ES
Contract Type:  Full time
Number:  493951
Date:  Jun 2, 2023