VP, adidas Retail

Area:                                                                                          Retail                               

Department:                                                                             Head Office – Brick and Mortar

Direct Reporting Line:                                                         SVP Commercial                           

Subsidiary/country:                                                               Market based

Location:                                                                                   PDX

GSMS Grade:                                                                                 S3

Personnel Managed:                                                              Yes

Cost Center/Budget                                                                    Yes




This position is responsible for driving our consumer direct strategy through branded and factory outlet stores across multiple concepts.  With alignment to the overall regional Brand strategic business plan, develops and implements the strategy for the brick and mortar business and ensures all sales, profitability, margin, consumer, and operational objectives are achieved through all store and back office functions.


  • Overall fiscal responsibility for achieving business plan goals and budgeted objectives through sales, margins, profitability, and other financial measurements.
  • Manages the implementation of adidas Brand initiatives, programs, and procedures to promote key messages and achieve a competitive advantage in the retail marketplace.
  • Maintain a proactive approach to strategy execution and consistently communicate vertically and cross-functionally to ensure alignment of internal priorities and resources are allocated appropriately to achieve desired results.
  • Drive the development and execution of our “shaping the chain” strategy.  Ensures the transformation across all concepts achieve Brand objectives while managing to significant and unprecedented investment by the organization.
  • Responsible for ensuring own department, as well as cross-functional departments, are aware of strategic objectives at retail.
  • Ensures Global Flagship locations execute against a best in class consumer and brand experience.  Ensures operationally that Flagship locations adhere to Global/regional strategies and align with organizational and operational blueprints. 
  • Directs and continuously improves in store and back office execution to meet company objectives for operational excellence. 
  • Identifies, plans, and executes areas for improvement to ensure consumers understand and receive the full Brand experience in concept stores.
  • Plans and manages business/department processes and practices to ensure that programs are aligned with business objectives.
  • Partners with Retail cross-functional departments (HR, IT, Finance, Security, etc) to ensure their department initiatives are aligned with business objectives.
  • Develops and implements in-store programs designed around industry best practices to increase efficiency in operational and Brand excellence.
  • Visits stores to evaluate business operations and develops solutions to current operating practices to increase Brand awareness, productivity, workflow, and profitability.
  • Collaborate with Brand Marketing to ensure concept stores have a clear business and promotional calendar to achieve business objectives.
  • Prepare sales forecasts, budgets, quotas, and other projections as required.  Analyze sales records and trends in relation to objectives and competitive activities. 


  • Manages the retail stores leadership team (Directors/District Managers, etc), Operations, and Merchandising teams.
  • Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.
  • Lead and inspire a cross-functional team to achieve their business goals through setting clear and measurable objectives, developing their functional and relationship skills, and owning career progression planning for the team.
  • Create and drive a high-performance culture by setting clear expectations, targets, analyzing stores/back office performance, holding leadership teams accountable and giving appropriate and prompt feedback.
  • Interviewing, hiring and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
  • Act as a role model in compliance with the relevant laws and regulations as well as the adidas Fair Play Code of Conduct and other internal policies.


  • Ability to strategically prepare for and execute aggressive store growth plans.
  • Inspirational leader who creates career opportunities for our retail stores staff.  Partners with our HR organization in creating the best team in the industry. Maximizes the retail stores organization as a talent engine of Brand Ambassadors for growth within the retail organization as well as corporate positions – regionally and Globally.
  • Ability to think strategically, understand complex business challenges and formulate effective solutions designed to improve results.
  • Possesses strong interpersonal skills and is able to achieve desired results in a fast-paced, highly competitive, multi-tasking environment.
  • Ability to form effective internal and external business partnerships that influence the business.
  • Ability to understand and interpret legal contracts.
  • Ability to read, interpret, and initiate action against financial reports.
  • Ability to conduct and analyze research related to consumers, industries, markets, customers and competitors.
  • Possess strong organizational, problem solving, negotiation and resolution skills.
  • Experience in understanding and managing brand and marketing concepts.
  • Experience in administration and reconciliation of sales figures.
  • Ability to travel domestically and internationally 50% of the time, in some cases with limited or no notice
  • Proficient in Microsoft Office, including Outlook, Excel, Word and PowerPoint.
  • Thorough understanding of the US retail environment and marketplace.
  • Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.
  • Experience setting a shared vision and direction and building the excitement and enthusiasm needed to engage a wide variety of stakeholders.
  • Experience building organizations with strong teams and truly committed staff – evidenced by employee retention and engagement.
  • Demonstrated ability to bring out the best in others through coaching and mentoring and through the provision of honest feedback.
  • Demonstrated commitment to service excellence with particular experience in a branded retail organization.


  • Bachelor's degree from four-year college or university
  • Ten or more years retail management experience with progressively increasing scope and responsibility (a combination of education and experience may be substituted in lieu of a degree)
  • Minimum 10 years’ experience successfully leading, managing and developing multi store, multi-channel retail teams.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  VP, adidas Retail

Brand:  adidas
Location:  Portland
TEAM:  Retail (Back Office)
State:  OR
Country/Region:  US
Contract Type:  Full time
Number:  246553