VP Brand Communications - Performance (m/f/d)

Purpose & Overall Relevance for the Organization:


In line with the relevant category SBPs and overall brand direction, own and steer the development of a consistent proposition across the performance label by crafting compelling stories that will engage and inspire consumers.


Key Responsibilities:


  • Partner with all relevant stakeholders to ensure the development of all performance category consumer definition, positioning and annual marketing plan for all levels of consumer facing activation
  • Ensure that the brand vision is translated into clear plans and processes at the label and category level
  • Ensure the consistent execution of campaigns across all major consumer touchpoints and channels
  • Partner closely with respective category leads to ensure effective planning, budgeting and redeployment of comms resources across the label
  • Preside over and be held accountable for the plans and creation of all lead agency briefing for development of marketing concepts for implementation through-the-line of communication at the global level.
  • Contribute to the increased global brand consistency and execution across all labels through integration, collaboration and cross-functional partnership with label and Brand Comms leaders.
  • Lead the creation and approval of annual label communication plan for category creative, strategy and briefing to partners, vendors and markets in relation to its execution
  • Own the planning, allocation and tracking of annual MWB for label.
  • Contribute to brand milestones content and presentations including MPSO BSO, THO and GTM SO
  • Partner with the VP Brand Communications to ensure category activation plans adhere to brand guidance, MWB secured and aligned with overall annual brand calendar and priorities
  • Ensure category presentations to consumer are consistent with vision and on brand for adidas
  • Support local markets in the activation of annual category plans
  • Track the success of marketing communications within key markets, subsidiaries and countries to ensure learning’s and future implementation
  • Lead the development of high-class comms talent across the Performance label to ensure the advancement of next generation of adidas leadership. This includes, but is not limited to: development plans, performance conversations, and day-to-day teaching and guidance
  •  Act as a role model in compliance with the relevant laws and regulations as well as the adidas Fair Play Code of Conduct and other internal policies



Key Relationships:

SVP Marketing and Marketing Leadership team

Comms and Creative Direction Label Leads

GM / Function Head

x-Category Brand Communications teams

adidas Local Markets

adidas Finance / Controlling

adidas Procurement

Creative Agencies

External partners and key accounts


Knowledge, Skills and Abilities:

  • Proven level of strategic thinking and leadership at a senior level.
  • Proven understanding of consumer messaging, brand building, demand creation and planning.
  • Proven high level of project management, budget management and scheduling.
  • Ability to manage and lead internal and external multidisciplinary groups: product marketing, advertising, PR, digital, retail, etc.
  • Strong written and verbal communication skills
  • Ability to effectively present to internal/external audiences of 100+ people, including senior management audiences
  • Broad understanding of the sports industry and a passion for it



   Requisite Education and Experience / Minimum Qualifications:

  • Degree in PR, Marketing Communications and/or a related field. Master or MBA preferred.
  • Proven experience at leading an integrated team and activation marketing vision at the international level
  • Proven experience leading and activation of integrated brand communication at the local market level is preferred
  • 15+ years of relevant work experience, either internationally or at local market level. Minimum 8 years of experience in team leadership/management.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  VP Brand Communications - Performance (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  446655
Date:  Jun 24, 2022