VP Design, Basketball - Footwear/Apparel

The Vice President Design - Footwear/Apparel will be responsible for developing and steering the holistic design, vision, and strategy for the creative teams in order to drive the vertical growth of the Basketball business. They will be a seasoned design leader with the ability to unify vision across multiple stakeholders and they will bring a deep commitment to the growth and development of the team. 



  • Develop and implement a long-term creative direction/vision/strategy together with the BU and the Creative Director, aligned with the overall Creative Direction that can position adidas as the market leader for the respective BU.
  • Develop and implement a creative strategy that will increase brand association and recognition through brand marketing assets, Teams, Athletes, go to market, and retail.
  • Develop a long-term innovation roadmap for the category together with AIT respectively, Trend, BU, and the Advanced Team, and establish a plan for how to implement and transition products from advanced stages to inline.
  • Proactively Develop design concepts for new innovation and concepts, optimizing the ratio of authentic and inspirational design.
  • Lead and steer the BU creative vision toward strategic objectives and the business targets supporting the strategic business plan.
  • Work collaboratively with other Heads of Design, Design Directors and Creative Direction to actively sharpen the adidas brand positioning overall on a seasonal basis and in the respective BU.
  • Establish a close working relationship with the respective different Category heads in the Business Units, key markets, and functions.
  • Lead and steer design milestone meetings in cooperation with the design planning and marketing planning & processes team.
  • Define adidas design standards for the design team which ensure the genetic code of the brand in every concept.
  • Contribute to the development of the overall BU marketing plan in cooperation with Product Management, Brand Management and CtC.
  • Develop and steer innovative and inspirational design concepts for the BU
  • Oversee all design concepts and coach team to defined standards and processes (incl. coordination with BU teams and global operations)
  • Lead and steer design process optimization, to ensure state of the art workflow.
  • Manage all reports as an integrated team by setting objectives, targets and guidelines to ensure smooth cooperation of all direct reports along all interfaces.
  • Identify and prepare talents in the BU Design department for career progression within the adidas organization
  • Cost center budget responsibility



  • Big picture and visionary thinking
  • Strategic acting
  • Leading through visions and values
  • Develop leaders and manage talent
  • Personal impact
  • Proven track record in Design


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  VP Design, Basketball - Footwear/Apparel

Brand:  adidas
Location:  Los Angeles
TEAM:  Design
State:  CA
Country/Region:  US
Contract Type:  Full time
Number:  309697
Date:  Mar 24, 2021