VP Retail Operations

Purpose & Overall Relevance for the Organization:

Develop and manage the Retail Operations function as a key source of competitive advantage by building a first-rate Retail Operations team, enhancing Retail expertise, implementing best practice Retail operations at adidas Retail and ensuring a superior, consistent consumer experience.


Key Responsibilities:   

  • Support SVP Retail to formulate short, mid, and long-term Own Retail business strategies for adidas Own Retail in China;
  • Implement Own Retail business strategy in stores;
  • Set and forecast Own Retail targets and lead Retail Operations to deliver the targets;
  • Oversee all Retail end-to-end processes executed in the store to ensure the flawless execution and lead process improvement initiatives;
  • Lead Retail Operations team specializing in Concept Store, Factory Outlets, SWC/Flagship, over a portfolio of over 400 stores.
  • Develop retail workforce planning and continuously drive capability development to support business growth;
  • Foster a Connect-Engage-Inspire service culture in all Own Retail stores
  • Adapt and Drive New Retail technology applications and development of efficient and effective processes and tools across Retail Operations teams;
  • Recommend and manage overall Retail Operations related budget,
  • Set performance targets and development plans with direct reports;
  • Assist on other tasks or projects assigned by SVP Retail.
  • Oversee the Retail store Support  and Activation team.


Key Relationships:

  • APAC & GCA local management team
  • APAC and China PMO and BD teams
  • Global Retail Management and all other market Retail heads
  • Key landlord and developers


Knowledge, Skills and Abilities:

  • Proven leadership and managerial skills
  • High degree of commercial and business acumen knowledge
  • Negotiation, composure and representation abilities
  • Strong strategic as well as operational skills
  • High personal impact and high communication skills



Requisite Education and Experience / Minimum Qualifications:

  • Minimum 15 years’ experience with a leading Retail
  • Substantial experience with retail planning and management required
  • Strong experience of people and retail operation  management
  • Bachelor degree required and advanced degree in business or related fields preferred
  • Fluent English required; Mandarin skills a plus
  • Having managed a large portfolio of stores – nationwide.




  • Overall business performance
  • Retail productivity and other relevant retail KPIs
  • Customer satisfaction of retail support provided
  • Consumer satisfaction of retail experience

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  VP Retail Operations

Brand:  adidas
Location:  Shanghai
TEAM:  Retail (Back Office)
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  413788
Date:  Jan 12, 2022