Senior Manager Sports Marketing Football East Europe

  • Overall responsibility and strategic management within Sports Marketing Football.
  • Responsible for sustainable development and growth of the respective portfolio in East Europe by establishing, growing and maintaining contacts and partnerships with clubs, events, other rights holders, media, etc.
  • Autonomous scouting and contracting relevant top Brad Partners
  • Allowing activation of existing and new Brand Partners by and in collaboration with BrandComms, PR, Digital, media partners, etc.
  • Analysis and strategic valuation of Brand Partners in relation to brand targets and business relevance
  • Vision, creation and management of a set-up and framework that optimally addresses the specifications of the football category.
  • Identifying new investment areas within Football category





  • Understanding mid-term business goals of the category/market and identifying required partners that help the company achieve it.
  • Full responsibility for setting up, securing and permanently refining and optimising the best possible and sustainable partners portfolio in the area of responsibility, considering the strategic goals, the SBP for Brand adidas and the respective category.
  • As a brand ambassador, show and represent the face of the brand with integrity, persuasive power and absolute professionalism over our partners.
  • Introducing and managing the use of the latest products, technologies and concepts through the respective partners
  • Responsible for optimal use and activation of our partners and rights packages:
    • Main contact for all Brand Partners in the area of responsibility
    • Initiating and negotiating (with the support of the Sports Marketing Team members) with contracts, rights packages, activation options and budgets with each partner as well as managing the implementation of all these facets
    • Building, maintaining, and optimising a well functioning network of athletes, young talents, agents, agencies, etc.
  • Definition of products and collections promoted by the partners; in close collaboration with GTM and BrandComms
  • Ownership on the category license product sales/profit in relations to partners
  • Managing and controlling in own responsibility the marketing expenses for the area of responsibility
  • Responsible for the smooth and seamless Contract Approval moulding process (quantitative and qualitative), and for P&Ls of partners in the area of responsibility
  • Driving of the central interface with Global Sport Mktg., Product/Merchandising, PR and Digital, Global Product/Merchandising, Global Fire Communication & Digital, in particular in activating assets and their platforms, and using new business opportunities nationally, internationally and globally
  • Conceptualising, controlling and implementing holistic activation strategies and plans with the Global Business Unit, Global BrandComs and Global Sports Mktg., especially where local resources are limited or do not exist.
  • Conceptualising, controlling and implementing merchandising concepts and collections with Global BU and/or SMSU, especially where local resources are limited or do not exist
  • Ownership of product planning, forecasting, tracking, product ordering to ensure on-time/in-full delivery of products to our Brand Partners at the right place and right time to support the business. 
  • Database management (digital CAF, AMS, ATT etc.)
  • Event tickets proper distribution in compliance with Global Terms & Conditions and local law.
  • Design and develop with the support of Brand Comms annual Sports Marketing Brand Partners activation plan and calendar based on East Europe Sports Marketing strategy



Main contacts:


  • Local contacts: Sports Marketing Team, Merchandising, Brand Marketing, PR, Digital, Finance/Controlling, Legal, Sales Team
  • Global contacts: Global Sports Marketing of the respective Business Units/Categories, BUs, AIT, Legal, WE Brand Communication, Global/WE Product/Merchandising
  • External contacts: Assets/partners in the area of responsibility, such as athletes, events, agents/consultants, cooperation partners, other sponsors, agencies, media, communities, etc.



Knowledge, skills and abilities:


  • Very strong communication and presentation skills
  • Very strong interpersonal skills (including negotiation, influence, persuasiveness, relationship management, empathy, openness, flexibility)
  • Customer orientation, initiative and decisiveness
  • Mental flexibility and high level of creativity
  • Strong knowledge of data analysis, business planning and strategic planning/development
  • Advanced MS Office user skills
  • Fluent in English and Polish
  • Deep understanding and knowledge of the football industry.




Required training and experience/minimum requirements:



  • University degree in business administration with a focus on sports management
  • 5-8 years’ experience in Sports Marketing/Sponsoring/Product Marketing or Brand Communication
  • Work experience in the East Europe Sports Marketing scene will be additional benefit
  • High motivation to travel
  • Strong leadership capabilities

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Sports Marketing Football East Europe

Brand:  adidas
Location:  Warsaw
TEAM:  Marketing & Communications
State:  MZ
Country/Region:  PL
Contract Type:  Full time
Number:  500834
Date:  Sep 19, 2023