Purpose & Overall Relevance for the Organisation:

Assisting the Manager and Director GTM in managing the business success of the category by developing and implementing a robust category plan, within the strategic framework set by European BU & following Cluster Central Europe business priorities. The responsibilites will circle around the Category of Running & Specialist Sports.

Key Responsibilities:  

GTM:

• Support & co-responsibility for a local category marketing plan (GTM plan) in line with the EU & Global strategic objectives for the dedicated product division
• GTM plan contains product, distribution, communication & activation tools, sports marketing, omnichannel & Key City perspective
• Builds up expertise for selected product divisions within the Category and starts to act as the first go to person for the divisions

Collaboration & Process:

• Act as overall contact person for Sales as well as cross functional marketing teams for category related questions
• Support the team to develop the category plan and support handover to Sales during Sales & Marketing meetings (SMM)
• Supports the efficient execution of the sample order process
• Engage with a x-functional group of category experts from different marketing & sales teams (“category/master-groups”) to support the creations and execution of the category GTM plan

Commercial & Analytics:

• Learns to build up a “full marketplace” attitude (ALL countries & channels: DTC, WHS, X-border accounts)
• Supports the successful sell-in process (from Category input, over pre-lines to sell-in meetings of identified strategic accounts)
• Supports the development of distribution and segmentation strategies to successfully manage key franchises in the Cluster (MRA tiering, Allocation)
• Starts working with available market data to help the team building dedicated product division plans (e.g. NPD data)

Key Relationships:

• Brand activation & Sports Marketing teams
• Sales, AKA & DTC
• European BU
• Cluster MOPS
• Business & Sales Development
• Key City Teams
• Finance teams

KPIs:

• Net Sales
• Net Margin
• Go In Margin
• Sell out
• Market share development
• Share of search

Knowledge, skills and abilities:

• Consumer focus with product and range knowledge
• Understanding of a balanced relationship between brand and commercial aspects to develop distribution-channel-specific GTM solutions
• Good organizational talent
• Good presentation skills
• Passion for sport & fashion

Requisite Education and Experience/Minimum Qualifications 

• University degree in business administration, ideally with marketing and sales focus or equivalent professional experience
• At least 2 years experience in sales, marketing and / or communication
• Fluency in English (written and spoken)
• IT skills: Outlook and Word: basic; Excel and PowerPoint: advanced
• Openness to work with hybrid teams (remote teams)
• People Connector – inclusive mindset and team player living DEI standards