Senior Specialist GTM

Purpose & Overall Relevance for the Organisation:

Assisting the Manager and Director GTM in managing the business success of the category by developing and implementing a robust category plan, within the strategic framework set by European BU & following Cluster Central Europe business priorities. The responsibilites will circle around the Category of Running & Specialist Sports.




Key Responsibilities:  



  • Support & co-responsibility for a local category marketing plan (GTM plan) in line with the EU & Global strategic objectives for the dedicated product division
  • GTM plan contains product, distribution, communication & activation tools, sports marketing, omnichannel & Key City perspective
  • Builds up expertise for selected product divisions within the Category and starts to act as the first go to person for the divisions


Collaboration & Process:

  • Act as overall contact person for Sales as well as cross functional marketing teams for category related questions
  • Support the team to develop the category plan and support handover to Sales during Sales & Marketing meetings (SMM)
  • Supports the efficient execution of the sample order process
  • Engage with a x-functional group of category experts from different marketing & sales teams (“category/master-groups”) to support the creations and execution of the category GTM plan


Commercial & Analytics:

  • Learns to build up a “full marketplace” attitude (ALL countries & channels: DTC, WHS, X-border accounts)
  • Supports the successful sell-in process (from Category input, over pre-lines to sell-in meetings of identified strategic accounts)
  • Supports the development of distribution and segmentation strategies to successfully manage key franchises in the Cluster (MRA tiering, Allocation)
  • Starts working with available market data to help the team building dedicated product division plans (e.g. NPD data)




Key Relationships:

  • Brand activation & Sports Marketing teams
  • Sales, AKA & DTC
  • European BU
  • Cluster MOPS
  • Business & Sales Development
  • Key City Teams
  • Finance teams




  • Net Sales
  • Net Margin
  • Go In Margin
  • Sell out
  • Market share development
  • Share of search



Knowledge, skills and abilities:

  • Consumer focus with product and range knowledge
  • Understanding of a balanced relationship between brand and commercial aspects to develop distribution-channel-specific GTM solutions
  • Good organizational talent
  • Good presentation skills
  • Passion for sport & fashion



Requisite Education and Experience/Minimum Qualifications 

  • University degree in business administration, ideally with marketing and sales focus or equivalent professional experience
  • At least 2 years experience in sales, marketing and / or communication
  • Fluency in English (written and spoken)
  • IT skills: Outlook and Word: basic; Excel and PowerPoint: advanced
  • Openness to work with hybrid teams (remote teams)
  • People Connector – inclusive mindset and team player living DEI standards

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Specialist GTM

Brand:  adidas
Location:  Warsaw
TEAM:  Sales
State:  MZ
Country/Region:  PL
Contract Type:  Full time
Number:  509795
Date:  May 8, 2024