Manager Hype Operations

General Purpose


The Digital Growth Hype team is a unit dedicated to the Hype business across its different digital touchpoints targeting the sneaker and streetwear consumer. As a Digital Operations Manager you will be responsible for overseeing our CONFIRMED app and executing Hype Launches for our top collaborations. The team aims to deliver the most premium consumer experience and works closely with our Digital Product and market teams.


As a Manager Digital Operations – Hype at adidas you are responsible for specific business processes affecting small to medium user groups. Your task is to drive standardization and continuous improvement of assigned processes in collaboration with markets and other business stakeholders. Driving best practices, success criteria and contributing to a culture of operational excellence are just a few of the key activities that will be expected from this role. Additionally, you will be the key interface for local business stakeholders and markets affected by the processes within your area of responsibility.


Key Responsibilities 

Scope: Accountable for specific business processes affecting small to medium user groups

Process Definition & Documentation

  • Define processes with global and local departments that will allow to leverage or build proper solutions with internal and external cooperation partners.
  • Be the main process counterpart for local stakeholders concerning market roll-outs or new functionalities in your area of responsibility.
  • Align processes within your scope of responsibility to the adidas application landscape through consistent integration via internal and external interfaces.
  • Formalize and document the defined processes to provide transparency and sustained clarity for all stakeholders.


Continuous Improvement

  • Monitor and analyze respective processes continuously. Identify improvement opportunities and define respective solutions.
  • Conduct process reviews involving all relevant stakeholders to collect appropriate feedback and define/enrich a backlog of improvements.
  • Define change requests for new functionalities in sufficient detail for qualification and solution selection Document their implementation.


Day-to-day Operaions

  • Support markets and agile teams on day-to-day issue resolution and operations within your scope of responsibility.


Best Practices

  • Contribute and drive standard best practices and control methods.
  • Drive best practice communication and trainings throughout the organization regarding your area of responsibility.


„If required“ Responsibilities

People Management

  • Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
  • Provide team members/direct reports with clear direction and targets that are aligned with business needs and DBC objectives.


Key Relationships:

  • Agile product teams
  • Operations & Services Team
  • Digital Analytics teams
  • adidas Markets
  • Global IT
  • External vendors



Education & Experience

  • Degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
  • 5+ years of experience in a Digital and/or eCommerce environment
  • Advanced knowledge in respective domain (e.g. Payments, Consumer Engagement etc.)
  • Experience in managing highly complex processes, involving multiple teams in different geographies
  • Experience in product management and/or working using agile/SCRUM methodologies
  • Knowledge in Ecom technologies & digital processes



  • Ability to quickly adapt to changing business processes and business partners
  • Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely



  • Comfortable working with enterprise-level platforms and technologies
  • Project management and project monitoring experience
  • Knowledge of process optimization methodologies (LEAN, 6Sigma, etc…) is a plus
  • Fluent English both verbally and written




At adidas we believe that through sport, we have the power to change lives.
Our ambition is to be the best sport brand in the world and with that comes plenty of challenges. 
We thrive on solving these with the imagination and experience of our incredible teammates.
Our team and our work are driven by inclusion and diversity. Here, you'll find people from all 
over the world, valued for their experience, origins, and perspectives.


You’ll get to work in a fast-moving environment and create solutions for our global website, 
seeing your work making an impact at scale and in the long-term.
In addition, when we asked our teammates for their favorite things about life at adidas, they 
said: the collaborative and supportive culture, the amazing team, the sense of pride and 
purpose in their work. You’ll get all that, plus:

  • Generous employee discount on our brands

  • Fitness activities
  • Opportunity to work for a truly global, multicultural team

International relocations are not supported for this position. Candidates already located incountry can enjoy the advantages of a flexible remote work environment (within Spain) 
combined with the amazing onsite facilities and culture

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Hype Operations

Brand:  adidas
Location:  Zaragoza
TEAM:  Digital
State:  Z
Country/Region:  ES
Contract Type:  Full time
Number:  509131
Date:  Apr 19, 2024