Senior Manager DPC Iberia

adidas is a global company with workplaces all over the world. Our global culture is shaped by our core belief “Through sport, we have the power to change lives”. We do that by being confident and willing to try new things and take risks but also by acknowledging that we don’t have all the answers. Like every elite athlete relies on partners we, too, know that we are stronger together.


We believe the success of our company must have a diverse workforce comprised of individuals with different ideas, strengths, interests and cultural backgrounds. We aim to harmonize the commercial interests of the company with the professional, private and family needs of our employees.


Purpose & Overall Relevance for the Organization

  • Responsible for leading the growth of the digital wholesale channel & accountable for improving the financial performance of the defined key digital accounts
  • Demonstrate leadership of your field of expertise and execute the required initiatives and capabilities to “win the digital marketplace”
  • Act as the local ‘center of expertise’ responsible for increasing sell through and market share across all online channels and accounts (pure player, eMarketplaces and omni channel digital sales) with a focus on the key digital players across the Cluster
  • Driving the digital agenda across the Cluster organization together with cluster Digital stakeholders to increase digital knowledge and experience
  • Work closely with the Market Digital Partner Commerce (DPC) organization, overseeing implementation of the overall digital sales acceleration strategy and initiatives, and ensuring relevance within the Cluster


Key Responsibilities

  • Increase Digital wholesale sell-out and Digital share of adidas & Reebok brands for your Cluster accounts through improved brand visibility & presentation, product findability and enhanced consumer experience that will improve key digital metrics
  • Input into the European DPC strategy to help drive best-practice & consistency in our approach across Europe and facilitate best practice sharing, upskilling and tool distribution within the Cluster
  • Responsible for forecasting online sales growth within your Cluster and staying up to date with overall online market growth
  • Lead Digital transformation across the cluster and provide expertise to Key Account teams through driving Digital Shelf optimization
  • Increase performance of Digital Brand Activation across eCom platforms in the Cluster (both Sales & Marketing working budgets)
  • Drive the creation and tracking of digital joint business plans (JBPs) including digital initiative implementation (e.g. optimizing on-site search) with account teams
  • Drive marketplace mapping & cluster account prioritization



  • Management of all direct reports as an integrated team by setting specifications, goals and guiding principles for the team
  • Creating a high-performance culture and managing career and succession planning for key talent
  • Inspiring, leading and promoting a performance culture within the team
  • Ensure collaboration in general and between all employees and other departments
  • Further development of the functional and social core competencies of direct reports through regular coaching and mentoring
  • Leadership based on the People Strategy and leadership frameworks


Skills / Qualifications

  • A Growth and a Digital mindset
  • Broad and deep functional knowledge in Sales (eCommerce, operational, financial and processes), with some exposure to digital consumer experience
  • Excellent negotiation skills, the ability to influence and have impact, creatively craft and build brands and businesses.
  • Strong influencing and networking skills to effectively manage interdependencies and projects in the matrix
  • Confident with online sales forecasting, web analytics and digital metrics
  • Consumer and customer obsessed with a deep understanding of both the retail customers you serve, as well as your end-consumer so that you can tap into consumer demand and customer opportunities as they arise
  • Proven track record of delivering versus measurable sales targets. High degree of commercial and business acumen
  • Experience across global markets is a plus


Requisite Education and Experience / Minimum Qualifications

  • Degree in business administration with focus on Digital Business
  • Minimum of 5 years in Digital Sales

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager DPC Iberia

Brand:  adidas
Location:  Zaragoza
TEAM:  Sales
State:  Z
Country/Region:  ES
Contract Type:  Full time
Number:  507613
Date:  Feb 12, 2024