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Senior Specialist B2B Sales

Purpose & Overall Relevance for the Organization:

  • To drive profitable and sustainable market share growth within assigned channel
  • To increase the B2B/TEAMWEAR customer base and increase sales and order frequency.

 

Key Responsibilities:

  • Building a strategy for B2B (Business to Business) across the prescribed markets considering customer trend and capabilities in alignment with global and regional strategic priorities and

account plans

  • Developing relationships with select target customers – Governmental entities, clubs,

academies, schools, commercial organizations.

  • Ensuring that B2B Customers know and understand capabilities of our organization in terms of inline range, Customization, order cut-offs, samples readiness, ex-factory limitations, delivery status, payments, trade terms .
  • Formulation and implementation of plans covering market description, identification of opportunities, actions to execute plan
  • Develop and grow market share of adidas brands whilst adhering to global standards in collaboration with key interfaces locally and globally.
  • Manage the growth of an existing account base within CIS Region and across all B2B channels.
  • Analyze information and recognize opportunities for potential or additional growth
  • Provide customized solutions designed to achieve customer’s objectives
  • Prepare, plan and deliver targeted and instructive product presentations, catalogues
  • Efficiently and effectively manage daily communications with customers
  • Visit customers and relevant markets regularly ensuring continuous improvement on brand image and process
  • Responsible for the commercial success (sales & Margins) of assigned account and category
  • Responsible internally as the ‘ambassador’ for assigned accounts
  • Ensure customer compliance to B2B and wholesale agreements/contracts/policy

 

Key Relationships:

  • B2B partners
  • Sales, Marketing
  • Customer Service
  • Finance
  • Supply Chain- Order Fulfilment, Purchasing

 

KPI’s

  • Net Sales
  • Customer base development
  • Profitability

 

Knowledge, Skills and Abilities:

  • Proven experience in Planning, Selling and Negotiating
  • Strong networking and business development skills
  • Strong communication skills - written, oral and presentation
  • Strong industry knowledge, across divisions of footwear, apparel, and accessories/equipment
  • Understanding of local markets’ consumers, accounts, economic environment, and commercial needs
  • Analytics: ability to analyse data to improve strategic decision making and implementation

 

Requisite Education and Experience / Minimum Qualifications:

  • Bachelor’s Degree
  • 3 years of B2B outside sales experience (preferably Sports, Fashion, or FMCG)
  • Excellent communication and presentation skills
  • Passion for Football or any other sport
  • Advanced skills of EXCEL, PowerPoint, and working knowledge of Outlook, Word • Fluent in English is highly desired.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Specialist B2B Sales

Brand: 
Location:  Almaty
TEAM:  Sales
State:  ALA
Country/Region:  KZ
Contract Type:  Full time
Number:  543272
Date:  Apr 9, 2026
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