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Senior e-com content specialist

Key responsibilities:

  • Content management on the adidas.kz website and in the adidas mobile app in Kazakhstan
  • Website and app UX/UI and consumer journey optimization, suggesting ideas for platform development, UX/UI upgrades technical tasks preparation participation
  • Leading global brand and category campaigns calendar localization for Kazakhstan E-commerce together with the marketing team taking into account the range and market specifics of Kazakhstan, visual components of the site/app selection and adaptation for launching campaigns, control of the launches
  • E-commerce promotional calendar creation aiming to maximize demand on the website and in the adidas mobile application in Kazakhstan, calendar approval within the company, preparation of visualization together with the marketing team, calendar implementation and reporting on the results
  • Management of catalogs and UX visual components of the platform via agency
  • Local designs preparation and global visual materials localization for the platform, creating briefs for designers (video, statics)
  • Analysis of website/app KPIs (traffic, CR, engagement time, etc.) to draw up an action plan aimed at maximizing platform performance
  • Managing the product range available on the platform, making proposals to optimize the product range to increase demand. Managing product catalogs, sorting and filtering rules to maximize CR. Adapting global product master data, including its localization into Kazakh and Russian via an agency, ensuring product range display on the platform.

 

Key requirements:

  • Minimum 1 year of experience working with online content in E-commerce or brand/trade marketing
  • Experience in the sports/fashion retail category in E-commerce or marketing will be an advantage • Understanding the key principles of consumer journey and UX/UI in E-commerce
  • Understanding the main KPIs of mobile applications and online stores (traffic, CR, engagement, CPT etc)
  • Project management skills, coordination with internal and external stakeholders, implementation within deadlines, experience in preparing reports outlining activations results
  • Analytical skills
  • Languages proficiency: Kazakh – C2, professional, Russian – C2, professional, English – B1, intermediate
  • Proficiency in programs: Microsoft Excel, Power point, GA4 – professional, Power BI – basic, knowledge of Atlassian (condfluence, trello, figma) and visual editors (Photoshop) will be an advantage

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior e-com content specialist

Brand: 
Location:  Almaty
TEAM:  Digital
State:  ALA
Country/Region:  KZ
Contract Type:  Full time
Number:  518630
Date:  Nov 12, 2024
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