As Assistant Manager Lifecycle Communications at adidas, you’ll play a key role in how we connect with our consumer throughout their journey with us – from first interaction to loyal member. You’ll help deliver smart, personalized communication through email and push notifications that feel timely, relevant and uniquely adidas.

You’ll support the Manager Lifecycle Communications with maintaining, improving, and scaling lifecycle, behavioural and membership (trigger-based) programs — working closely with our global and EU teams. Whether it’s improving onboarding journeys for new members or fine-tuning behavioral triggers based on shopping activity, your work will help us deliver timely, relevant communication that deepens engagement and supports long-term consumer value (CLTV).

Key Responsibilities

• Work with the global team on building and maintaining the lifecycle, behavioural and membership programs in the European markets, on both email and app push notifications. 
• Support and set up A/B tests, pilots, implementing updates and identifying ways to enhance program performance and KPIs
• Collaborate with Membership, Acquisition, Planning and Content counterparts to support the programs’ optimization and personalization based on the business needs.
• Provide analysis and feedback to optimize journeys and support smarter (data-driven) decision-making on a day-to-day basis
• Help standardize ways of working across teams and contribute to process improvements that keep things running smoothly

Key Relationships

• Global CRM Product Team
• Global Cohort Activation Team
• Digital Activation EU Team
• Membership EU Team
• Acquisition EU Team
• Analytics EU Team
• Global IT
• External vendors and platforms

Requirements

Education & Experience 

• 2+ years of experience in CRM, Email Marketing or Membership-related environments 
• Analytics and analysis experience; ability to turn data into insights 
• Experience in managing highly complex processes, involving multiple teams in different geographies 
• Experience in product management and/or working using agile/SCRUM methodologies. 
• Experience in working with external agencies  

Soft-Skills 

• Ability to quickly adapt to changing business processes and business partners 
• Good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely 
• Proactive attitude, passionate about the digital world and ready to adapt to a fast-paced environment 

Hard-Skills 

• Comfortable working with enterprise-level platforms and technologies 
• Project management and project monitoring experience is a plus 
• Knowledge of process optimization methodologies (LEAN, 6Sigma, etc…) is a plus 
• Fluent English both verbally and written