Purpose & Overall Relevance for the Organization:

As an Assistant Manager Gift Cards, you will play a key role in supporting the adidas third-party gift card business across European markets. This position offers an exciting opportunity for a commercially driven professional looking to develop expertise in partner management and business growth within a dynamic, fast-paced environment. This is a temporary role in the team for 5 months.

You will support the Gift Cards team (Senior Manager and Manager, Third Party) in managing partner relationships, coordinating promotional activations, and delivering strong account performance. Your focus will be on supporting joint business initiatives, tracking results, and contributing to strategies that expand adidas’ gift card presence across both digital and physical channels.

Close collaboration with external partners and internal stakeholders including Legal, Finance, Operations, Risk, and the gift card vendor will be essential to ensure smooth execution and unlock new growth opportunities.

Key Responsibilities:

• Account Management & Performance: Support the management of third-party gift card partners by assisting with activations, tracking key KPIs (liability, redemption, breakage, upsell, margin), and contributing to initiatives that drive partner growth and overall business performance.
• Partner Coordination: Support managing selected third-party accounts distributing adidas gift cards across digital and physical channels, maintaining relationships with integrators and ensuring smooth collaboration across partner touchpoints.
• Contract & Stakeholder Support: Support commercial discussions and contract reviews by preparing materials and documentation. Act as a coordination point for internal and external stakeholders, helping resolve issues and support joint initiatives.
• Forecasting & Reporting: Contribute to weekly reporting and monthly forecasting by compiling data, analyzing partner performance, and assessing marketing and promotional impact to generate actionable insights.
• Branding: Ensure all partner activities adhere to adidas brand guidelines, supporting premium execution, consistent representation, and clear partner communication across channels.
• Operational Coordination: Support collaboration between adidas, issuing platforms (e.g., SVS), and third-party partners on data sharing, inventory management, and issue resolution to maintain operational excellence.
• Risk Management: Assist in gathering data and insights to support risk mitigation efforts.
• Cross-Functional Collaboration: Participate in cross-functional projects and meetings. Collaborate with Legal, Finance, Operations, and Commercial teams to support alignment and execution.

Key Relationships:

• Gift Card Team
• Third party partners
• Gift card issuer & cards platform/s
• Digital Sales: Operations, Analytics, Partner Evolution
• Brand Activation and Memberships
• EU Finance, EU Legal, EU Tax
• GBS Credit, GBS Operations, GBS Procurement
• Customer Service

Knowledge, Skills and Abilities:

• Basic understanding of Gift Card and/or Rewards industry is a plus
• Strong organizational and communication skills
• Analytical mindset with ability to interpret data and support forecasting
• Proficiency in MS Office (Excel, PowerPoint, Outlook)
• Ability to manage multiple tasks in a fast-paced environment
• Collaborative and proactive approach to cross-functional teamwork
• Eagerness to learn and grow within a commercial role.

Requisite Education and Experience / Minimum Qualifications:

• HBO/university degree in Business, Marketing, or related field
• 1-2 years in account management, commercial operations, or partner management
• Experience in fashion, retail, or sporting goods is a plus
• Exposure to EU gift cards, loyalty industry, or eCommerce preferred
• Proficient in English; additional European languages are a plus