Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

Purpose & Overall Relevance for the Organization:

Fully support and drive Europe objectives, namely, to accelerate growth of the business conducted via its own eCom channels through:

• Translate the business’ strategy to the Paid Search channel and optimize Paid Search operational activities to establish the adidas e-Shop as the online destination of choice.

Key Responsibilities:

• Provide input into the Paid Search strategy.
• Plan and manage Paid Search campaigns, which includes text and shopping, to meet KPI goals together with our media agency.
• Oversee and carry out scheduled and ad hoc tasks in order to help drive top & bottom-line growth of our Paid Search program to achieve sales, ROI and contribution goals.
• Work cross-functionally to create synergies and explore & exploit opportunities.
• Drive and implement testing on Paid Search activity to identify key levers and opportunities for improvements.
• Support with training & mentoring junior team members.
• Monitor Paid Search trends, best practices and techniques and understand the potential benefit of new features in the industry where possible.

Key Relationships:

• EU Performance Media and wider Media Activation Team
• EU Ecommerce team
• Global Performance Media Team
• External agencies

Knowledge, Skills and Abilities:

• Bachelor or Master’s degree required, with minimum 3 years Paid Search experience. (agency and client side a bonus).
• Working knowledge of Google Ads and SA360 is required; Adobe Analytics knowledge would be beneficial.
• Experience in planning large budgets split across multiple markets, engines and campaigns.
• Understanding of attribution modelling is valuable.
• Working knowledge of Microsoft Excel is required.
• Strong communication skills: written & oral and ability to quickly build strong relationships.
• High attention to detail; strong analytical skills and excellent organizational & planning abilities.
• Proficient in written & spoken English, an additional European language is beneficial.