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Assistant Manager SEO Offsite

As an Assistant Manager SEO at adidas your role is to drive organic traffic to adidas EU eCom through offsite SEO initiatives. You work with internal and external partners to leverage the power of the adidas brand to grow organic traffic and present the impact of SEO projects to wider stakeholders.

 

 

Key Responsibilities 

 

Scope: Contribution to specific deliverables or services

 

SEO

  • Working with internal stakeholders to develop and action on digital PR strategies that drive organic traffic growth
  • Leveraging the power of adidas brand and commercial partners to gain high quality backlinks
  • Getting stakeholder buy in for the SEO offsite strategy
  • Onsite SEO initiatives to maximise the effectiveness of backlinks such as internal linking or redirects
  • Working with internal and external partners to run content marketing campaigns to drive traffic and high-quality backlinks
  • Working with internal teams to execute on key commercial and brand campaigns such as Black Friday
  • Driving installs of adidas Apps through App Store Optimisation

 

Analysis

  • Measuring and reporting results of SEO activities and specific projects and communicating these to wider stakeholders
  • Using search data to create insights that guide decision making of other teams such as PR, Sports Marketing and Business Units like Running and Football.

 

Collaboration & Consulting

  • Be able to explain the impact of SEO on business objectives
  • Work with brand marketing teams in your market to ensure SEO success of commercial and brand campaigns and editorial content
  • Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.

 

Best Practices & Toolsets

  • Utilize best practice toolsets and frameworks that allow continuous optimisation of organic traffic.

 

 

Key Relationships:

  1. Brand Marketing
  2. Web Analytics
  3. Consumer Experience
  4. Market Retail/DTC Partners
  5. Regional eCom counterparts
  6. Key cities teams in your market
  7. Newsrooms in your market

 

Knowledge, Skills and Abilities:

 

Soft-Skills

  • Good communication skills, comfortable presenting in person and remotely
  • Ability to efficiently work in a cross-functional organization, ability to develop collaborative relationships with stakeholders from digital and non-digital disciplines on all levels
  • Creative and energetic team player who has a passion for SEO

 

Hard-Skills

  • Experience with SEO tools such as Keyword Planner, Screaming Frog, Ahrefs and Ranking tools
  • Experience with reporting tools such as Google Analytics, Search Console and Adobe Omniture
  • Understanding of the importance of offsite SEO and the strategies needed to be successful in offsite SEO
  • Experience of conducting SEO backlink audits, digital PR and content marketing campaigns
  • Fluent English, both verbally and written

 

 

Requisite Education and Experience / Minimum Qualifications:

  • 2+ years of experience in SEO, in-house or at a leading digital agency
  • University degree in the field of Business or equivalent
  • Experience with digital marketing in a brand environment
  • Experience working with digital PR teams
  • Experience in eCommerce environment

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Assistant Manager SEO Offsite

Brand: 
Location:  Amsterdam
TEAM:  Digital
State:  NH
Country/Region:  NL
Contract Type:  Full time
Number:  519953
Date:  Nov 19, 2024
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