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Assistant Manager - Web & App Analytics

At adidas as an Assistant Manager – Web & App Analytics you will be responsible for optimizing our digital storefronts by leveraging the entire arsenal of digital analytics.

 

In this role your focus will be on driving innovative insights related to how our consumers are navigating adidas.com and our mobile apps. You will own dashboards and reports but also conduct deep-dive analyses to identify opportunities for optimizing the conversion funnel and create a seamless consumer experience, maximizing value for both our consumers and the organization.

 

You will be someone that is constantly curious, always asking the right questions whilst at the same time having a passion for data and uncovering insights about our business. This role has a great balance between data, business understanding and critical thinking.

 

YOU GOT THIS and we are excited to be part of your journey.

 

Main Responsibilities:

 

Reports & Dashboards:

 

  • Build and maintain self-service data tools in Power BI to track the business performance
  • Support in managing backlogs for development and enhancements of our dashboards

 

Reporting & Insights:

 

  • Support in reporting on business performance during our commercial & campaign moments
  • Support in conduct deep dives into business problems and areas of underperformance
  • Identify opportunities
  • Understand the business data in the context traffic & conversion

 

Foundations & Automation:

 

  • Support in the automation of analytical data processes (e.g. forecasting)
  • Support in the process of a strong data quality and resolution of defects

 

Measurement:

 

  • Support team in sizing opportunities to drive business growth

 

Key Relationships:

 

  • EU e-commerce teams (Digital Visual Merchandising, Consumer Experience, Activation)
  • EU Data Foundations
  • EU Decision Science
  • Global Digital Analytics

 

Knowledge, Skills and Abilities:

 

Technical-Skills:

 

  • Adobe Analytics / GA4, GA360 / Amplitude or similar Web or App Analytics tools
  • POWER BI or equivalent data visualization tools such as Tableau or Looker
  • Experience in data manipulation using SQL
  • Confident working with large data sets

 

Business and Communication-Skills:

 

  • Ability to identify friction points in the user journey from the perspective of our consumers
  • Strong communication skills: ability to articulate complex concepts clearly
  • Comfortable presenting to larger groups
  • Fluent in English

 

Requisite Education and Experience / Minimum Qualifications:

 

  • University degree in a numerical/business discipline
  • 2+ years’ experience in a similar role
  • Experience in eCommerce is a plus
  • CRO or CX experience is a plus

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Assistant Manager - Web & App Analytics

Brand: 
Location:  Amsterdam
TEAM:  Data
State:  NH
Country/Region:  NL
Contract Type:  Full time
Number:  526038
Date:  Jul 22, 2025
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