General Purpose

As an Assistant SEO Manager, you are responsible for executing and implementing effective SEO initiatives to drive organic traffic growth. This role requires a passion for SEO and a proven track record in operational execution of SEO, delivering tangible results through successful collaboration and implementation. As part of a core SEO team, you will contribute to impacting and supporting best-in-class SEO strategies. You will work with internal and external partners to grow organic traffic and present the impact of your projects to wider stakeholders.

Key Responsibilities

SEO

• Work with internal teams and external partners to develop and action on digital strategies that drive organic traffic growth.
• Secure high-quality backlinks through effective outreach and collaboration with partners.
• Manage stakeholders and seek buy-in for the off-site strategy.
• Facilitate, implement, and manage diverse, high-volume link acquisition campaigns with marketing teams.
• Proactively research, prospect, and qualify new opportunities for link acquisition.
• Systematically analyze the off-site strategies of key competitors, documenting successful link acquisition methods, content assets, and authority gaps to inform and refine operational tactics.
• Create framework documentation and resources to guide and inform stakeholders in best practices.

Performance & Optimization

• Proactively identify bottlenecks and areas for efficiency improvement within the link acquisition framework. Propose and test new tools, processes, or automation to increase yield.
• Conduct outreach asset optimization testing and learning to increase placement rates and adoption efficiency.

Analysis & Reporting

• Routinely collate, prepare, and present detailed reports on off-site performance metrics.
• Ensure the integrity and accuracy of data pulled from SEO tools and internal tracking platforms, maintaining a reliable source of truth.
• Using search data to create insights that guide decision-making.

Cross-Functional Collaboration

• Act as the primary operational point of contact between the Global SEO team and other teams to strategically align schedules with link acquisition efforts and maximize asset visibility.
• Drive organic growth by executing off-site SEO strategies in alignment with PR teams.
• Collaborate with and advise relevant teams on opportunities based on data and research, identifying high-quality and high-value links in the industry.
• Actively participate in knowledge-sharing sessions with teams and cross-functional peers, educating them on best practices in off-site SEO and domain authority growth.

Key Relationships

• Regional/Local Marketing Teams
• Analytics
• Business Units
• PR & Communications
• Product Teams
• IT & Development Teams
• Digital Visual Merchandising

Education and Experience

• Bachelor's degree in Business, Marketing, or a related field.
• 2+ years of experience in SEO or digital marketing, ideally within a global brand or digital agency.
• Experience in digital marketing and eCommerce.