Purpose & Overall Relevance for the Organization:

Own and drive the Buying management for adidas eCommerce Europe through:

• Leading end-to-end merchandising planning – from range selection to buy execution – for specific categories, ensuring alignment with commercial targets and seasonal objectives.
• Working closely with the EU Merchandising team to provide input on key product asks for the eCom channel within the assigned category.
• Achieving financial goals and driving range efficiency for the assigned categories.
• Managing and maintaining all relevant range management tools and systems (RMA, PIM
• Building and maintaining strong cross-functional partnerships with key stakeholders such as European Business Units, Digital Visual Merchandising, Digital Activation, and core eCom teams (Planning, Trading, Merchandising Operations).

Key Responsibilities:

• Own the range selection and buy process for specific category ranges, aligned with defined targets and objectives:
• Work closely with the EU Merchandising team to provide input on key product asks for the eCom channel within the assigned category.
• Lead range selection in line with Brand priorities and Commercial strategy, ensuring alignment with seasonal goals and financial targets.
• Own pre-season forecasting in collaboration with European merchandising teams, based on agreed OTB and range size targets.
• Manage range handover to key stakeholders, including final forecasts, launch phasing, and size curves.
• Drive in-season range management to maximize commercial performance.
• Ensure timely and efficient product launches through alignment with all key stakeholders ahead of online introduction.
• Support the delivery of financial and range efficiency targets for specific categories by working closely with the Planning & Trading teams. You will contribute to driving Net Sales, Sell-Through, and Standard Margin through effective range and merchandising decisions.
• Manage and maintain all range management systems (both pre-season and in-season).
• Align with Product Content, Demand Planning, DVM (Digital Visual Merchandising) and Digital Activation to ensure smooth, on-time and impactful product launches online.
• Participate in in-season category trading meetings, using sales performance, campaign results, and key merchandising KPIs to inform and influence range decisions through data-driven insights.

Key Relationships:

• EU BU.
• EU eCom Planning and Trading.
• DAT (Digital Activation Planning).
• DVM (Digital Visual Merchandising).
• Europe Demand Planning.

Skills and Abilities:

• Strong expertise in pre-season buying within a multichannel direct-to-consumer environment (e.g., own retail, franchise, and eCom) for a global brand.
• Solid understanding of merchandising, with broad exposure to related functions across the buying process.
• Proficient in data analytics to support fact-based forecasting and decision-making.
• Fluent in English, both written and spoken.

Requisite Education and Experience

• University degree.
• Minimum 2 years of professional experience, ideally in Buying, Trading, or Planning roles.