Join our Amsterdam Brand Activation Team! 

As part of the Global Sales organization within Brand Activation for Alliance Key Accounts (AKA) Foot Locker, our Amsterdam team drives impactful, consumer-focused marketing executions across Europe. We work closely with Key Account Sales, Merchandising, Brand Comms, and our partners at Foot Locker to bring adidas to life in both retail and digital environments.

THE ROLE

Help build and execute the European Account Marketing and Activation Plans for Alliance Key Account (AKA) Foot Locker that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with the European Key Account Sales and Merchandise Teams. Main category scope of work is adidas Originals (sneakers / streetwear).

You will play a key role in executing European Account Marketing and Activation Plans for Alliance Key Account (AKA) Foot Locker. This role will help drive business growth by supporting the brand activation team in alignment with European Key Account Sales and Merchandising teams. Main category scope of work is adidas Originals (sneakers/ streetwear) focusing on 360ᵒ marketing campaigns for in-store and digital activations, ensuring excellent execution online and in key doors across Europe. A key focus will be managing the seasonal product visual board in line with the retail roadmap, including management of sample products and POS materials.

GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS AND PROJECTS

· Support the execution of the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category across digital and retail touchpoints against the agreed KPI’s.

· Support the implementation of the retail roadmap and manage the point-of-sale (POS) materials distribution ensuring On-Time-In-Full (OTIF) delivery of visual merchandising elements to stores.

· Help execute the always-on-approach for social & digital strategy for the account that increases adidas’ share of voice, engagement rates, sell-through and adapt based on data insights.

· Maintain the seasonal visual board by owning the styling direction and sample inventory process to ensure timely supply of product to stakeholders including agencies and internal teams.

· Closely co-operate with Global Brand Comms teams and EU Brand Comms teams to secure a best practice level of implementation of global strategy in Europe.

· Support the team with the creation of campaign overviews, analysis and recaps.

· Help to measure the effectiveness of the account activation plans ensuring execution with excellence visually and strong sell out.

· Be a departmental voice focusing on AI developments within the marketing and sneaker world giving bi-monthly updates to stakeholders.

WHAT WE'RE LOOKING FOR

A digital native currently studying Business, Marketing or Communications or related field.

Strong communication and analytical skills.

Affinity with lifestyle & streetwear.

Awareness of marketing trends.

Comfortable using Microsoft Office (Word, Excel, PowerPoint).

A collaborative team player with a proactive mindset.

Curious, proactive mindset with willingness to learn how marketing operates online and in-store across Europe.

WHAT WOULD MAKE YOU A MATCH

Student with focus on Business, Marketing or Communications or similar.

Strong Microsoft office skills: confident with Excel, Powerpoint, Power BI.

Structured, organized and detail oriented.

Proactive problem solver with a solution-oriented mindset.

Very good communication and interpersonal skills.

Team player who enjoys working in an international environment.

Fluent in English (written & spoken).

Passion for Sport, Streetwear and/ or Fashion.

Enrolled as full-time student for the complete duration of the internship.

Candidates in last year of study preferred (following the internship, students should have maximum one year to graduate).

Availability for the full duration of the internship from 1st Sept 2026 –1 March 2027.

WHAT'S IN IT FOR YOU? 

Grow your knowledge and experience in a fast-paced environment.

Broaden your skillset by supporting across cross-functional teams and capabilities.

Employee discounts on products.

Chances to attend and take part in on-campus events and sponsored adidas events/games.

Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal.

Possibility to join our mentorship program, networking opportunities or employee resource groups.

International intern community and work environment.

Regular development conversations as part of your role.

Inspiring campus with canteens, cafes, reflection rooms and sport facilities including an on-site free gym and many more sports facilities.

Company sports program including classes and events focusing on sports and mental health.

Monthly gross allowance: 1.200,00€

Flexible and agile working arrangements (40% home office possible).

KEY FACTS

Start Date: 1st September 2026

Duration: 6 months

Location: adidas Amsterdam, Hoogoorddreef 9A, 1101 BA

NEXT STEPS

please submit your CV. You don't have to write us a motivation letter, but if you have something to say, let us know. 

Please apply in English.

If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this;