Intern - Digital Content Strategy
Internship – Digital Design
JOIN OUR RUNNING APP TEAM
The adidas Running App helps users track workouts, chart progress, join challenges and virtual races, and access content that keeps their fitness journey moving. In select markets, they can also win incredible rewards with adiClub points they earn in the app.
Our mission: to motivate runners, push their progress, and inspire them to reach their goals, one step at a time. The app had 70 million registered users in 64 countries who collectively tracked 278 million activities and logged 898 million km in 2025.
Users range from beginners to advanced athletes of all age groups, and it’s not just running that they participate in. They also walk, cycle, strength train, use the treadmill, hike and much more.
The adidas Running App team sits within the global Storytelling team, adidas Digital Content's internal creative agency. Together, we deliver digital content, strategic project guidance and creative direction for all things digital and are made up of three pillars: Creative, Production, and Content Strategy. We serve as the bridge between brand direction and the digital ecosystem.
We collaborate closely with Digital Product Owners, UX design and copy, Content Strategy, Digital Sports Activations, Sports Experience, Membership, CRM, and the adidas Runners teams to ensure every user enjoys a seamless, inspiring experience throughout their fitness journey.
The Role
As our Design Intern, you’ll bring your conceptual thinking, eye for detail and creative energy to every project within the Running App. Your day-to-day focus will be shaping the content that lives in the adidas Running App including copy, images, and video.
GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS
Support the design and development of Running App initiatives, with content ideas, mechanic ideas, visual exploration, UI layouts, motion/visual storyboards, and AI experimentation
Adapt existing content for in-app experiences and assets
Contribute to the creation of internal presentations and materials that communicate creative ideas and user journeys
Shadow designers, copywriters, video editors and content strategists to learn how to bring compelling, athlete-first storytelling to life within the app environment
Develop your design, storytelling, and digital product thinking skills within a fast-paced, innovation-driven environment
Manage your time and develop your workflow to deliver multiple tasks on time
Develop your communication skills within a culturally diverse team
WHAT WE’RE LOOKING FOR
Currently studying or recently completed a bachelor’s degree (or equivalent) in design or a related creative field.
Available to work onsite at the Amsterdam HQ (hybrid, 3 days in the office)
Interested in sport, running culture, and digital experiences
Curious with a desire to learn and grow
Has the start of a strong portfolio demonstrating digital compatible concepts and design
Proficient in industry-standard tools (Adobe Creative Suite, Figma, After Effects, etc.) and willing to explore new and emerging creative tools
Detail-oriented. Good time management. And the ability to manage multiple tasks
Comfortable working independently and/or collaboratively within cross-functional teams (design, copy, product, and marketing)
Fluent in English both verbally and written
WHAT'S IN IT FOR YOU
Grow your knowledge and experience in a globally-renowned, fast-paced company;
Broaden your skillset by supporting across cross-functional teams and capabilities;
Employee discounts on products;
Chances to attend and take part in on-campus events and sponsored adidas events/games;
Structured training and development, access to LinkedIn Learning, Language Training and adidas
Learning Portal;
Possibility to join our mentorship program, networking opportunities or employee resource groups;
International intern community and work environment;
Regular development conversations as part of your role;
Inspiring campus with canteens, cafes, reflection rooms and sport facilities including an on-site free gym and many more sports facilities;
Company sports program including classes and events focusing on sports and mental health;
Monthly gross allowance: 1.200,00€
Flexible and agile working arrangements (40% home office possible);
KEY FACTS
Start Date: September 1st 2026
Duration: 5 months
Location: adidas Amsterdam, Hoogoorddreef 9A, 1101 BA
NEXT STEPS
To apply for the role, please submit your CV. You don't have to write us a motivation letter, but if you
have something to say, let us know.
Please apply in English.
If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this;
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.