Purpose & Overall Relevance for the Organization:

An exciting opportunity has opened for an entrepreneurial, data-driven decision-maker to join our growing eCommerce organization.

As part of the Consumer Experience (CX) Optimization Team within Europe eCom, you will be responsible for optimizing product presentation and key shopping journeys across adidas .COM and the Flagship App.

In this role, you will contribute to our optimization and experimentation efforts within the Browse & Decide pillar, with a focus on improving Product Listing Pages (PLP) & Product Detail Pages (PDP) to drive inspiration, engagement and ultimately conversion and product sell-through.

With a strong understanding of consumer behaviour and market dynamics, you will translate insights into actionable proposals that drive measurable performance improvements, in line with trading, seasonal and commercial goals. This includes optimizations and personalization initiatives to support the execution of new season launches, brand campaigns and key commercial activations.

Your role will be crucial in optimizing the performance of key site areas to enhance the consumer experience, accelerate business growth and support trading objectives. You will help shape the experimentation roadmap, audience segmentation and personalization efforts, as well as drive product presentation enhancements across areas such as: Product Recommendations, Merchandising, Ranking, Content, Filters, Ratings & Reviews and User-Generated Content (UGC).

The ideal candidate brings a proven track record in digital optimization, with experience in A/B testing & personalization. You’re confident in translating data into meaningful test hypothesis and behavioural insights that drive performance.

You will work closely with cross-functional stakeholders across the EU Market, Global Product, Analytics and Trading teams. You’ll help scale successful initiatives and champion a ‘Consumer First’ mindset through data-informed experimentation – ensuring we deliver the best possible experience for our consumers.

Key Responsibilities:

• Support the A/B testing and personalization strategy across mid-funnel experiences (PLP & PDP), managing test ideation, velocity and performance.
• Help shape and maintain the experimentation roadmap in alignment with commercial, trading and consumer priorities, ensuring test outcomes are translated into impactful actions and scalable solutions.
• Define and evolve our audience segmentation approach to enable targeted personalization and tailored site experiences to key consumer segments.
• Maximize 3rd party tool capabilities to enhance testing scalability and enable advanced segmentation to support the overall CX program.
• Support the optimization of Ratings & Reviews and User-Generated Content, leveraging platform capabilities and tooling to enhance engagement across PLP & PDP.
• Partner with cross-functional teams (Analytics, Trading, Global Product, Site Operations and Marketing Activation) to gather insights, validate hypothesis and embed consumer needs into testing and optimization strategies.
• Identify and prioritize high-impact opportunities by continuously monitoring site KPIs, analyzing consumer behaviour trends and incorporating input from cross-functional stakeholders to drive proactive improvements.
• Share test learnings and behavioural insights across EU and global markets to support broader adoption, inform global strategies and champion a data-informed, consumer-first approach.
• Help deliver mid-funnel experiences that reflect seasonal campaigns, category and brand storytelling - connecting consumers with the right products and narratives at the right moment.

Key Relationships:

• Digital Merchandising (Product & Category)
• Product Launch & Data
• Buying, Planning & Trading
• Marketing Activation
• CRM & Customer Service
• Analytics
• Site Operations
• Global Digital Product
• Global CRO
• Data Science
• Third Party Tools & Vendors

Knowledge, Skills & Abilities:

• Deep expertise in digital experience optimization and ecommerce, with experience in A/B testing, personalization and conversion rate optimization.
• Strong analytical mindset with the ability to interpret data, uncover behavioural insights and translate findings into clear, actionable strategies.
• Solid understanding of eCommerce performance drivers and digital consumer behaviour, ideally within retail, fashion or sporting goods.
• Hands-on experience with analytics and experimentation tools such as Adobe Analytics, GA, Monetate, Optimizely, Contentsuqare or similar platforms.
• Commercially minded and data-driven, with a proven ability to balance performance goals with brand and digital experience.
• Entrepreneurial and proactive approach – impact-orientated, with the ability to work independanty and drive initiatives from concept to implementation.
• Creative thinker with a test-and-learn mindset.
• Excellent verbal and written communication skills; able to present complex topics and influence decision-making across different levels and teams.
• Strong collaboration and stakeholder management skills; experienced in aligning cross-functional teams.
• Comfortable flexing between strategic initiatives and fast-paced trading needs, adapting priorities to maximize business impact.
• Fluent in English, both verbally and written.

Requisite Education and Experience / Minimum Qualifications:

• Minimum 5+ years of relevant experience in eCommerce or Digital
• BA/BS in Merchandising, Marketing, Business or Business Development, Digital or related field (Master’s / Graduate qualification a plus)