Purpose & Overall Relevance for the Organization

An exciting opportunity has opened for an entrepreneurial, data-driven decision-maker to join our growing eCommerce organisation.

As part of the Consumer Experience (CX) Optimization Team within Europe eCom, you will be responsible for driving optimization and experimentation across key user journeys, helping shape strategy while delivering measurable commercial impact across adidas .COM and the Flagship App.

In this role, you will contribute to the development and execution of the experimentation, optimization and personalization strategy within the Browse & Decide pillar, with a focus on optimizing mid-funnel experiences to improve product discovery, consumer decision-making, engagement and conversion across the digital experience.

With a strong understanding of consumer behaviour and market dynamics, you will translate insights into actionable recommendations that improve business performance and the consumer experience. By identifying and prioritising high-value opportunities, you will help focus efforts on the areas with the greatest potential impact.

You will help shape the experimentation roadmap, audience strategy and personalization approach, ensuring initiatives are aligned to consumer needs, commercial priorities and broader business objectives.

The ideal candidate brings a proven track record in digital optimization, with experience in A/B testing & personalization. You’re confident in translating data into meaningful test hypothesis and behavioural insights that drive performance.

You will work closely with cross-functional stakeholders across the EU Market, Global Product, Analytics and Trading teams. You’ll help scale successful initiatives and champion a ‘Consumer First’ mindset through data-informed experimentation - ensuring we deliver the best possible experience for our consumers.

Key Responsibilities

• Support the A/B testing and personalization strategy across key mid-funnel experiences, owning experimentation planning, ideation, hypothesis development, prioritization, velocity and performance.
• Support the execution of day-to-day optimization initiatives and trading opportunities.
• Own and drive the optimization and experimentation roadmap, aligning opportunities to commercial priorities, consumer needs and business objectives, ensuring outcomes are translated into scalable solutions and measurable impact.
• Define and evolve our audience segmentation approach to enable targeted personalization and tailored site experiences to key consumer segments, establishing strategic audience frameworks to support business growth.
• Drive the evolution of experimentation and optimization capabilities through existing platforms, identifying capability gaps and enabling scalable testing and personalization.
• Lead opportunity discovery through analysis, consumer insights, experimentation results and commercial performance data, translating findings into hypotheses, strategic recommendations and business cases that influence product, trading and consumer experience decisions.
• Partner with cross-functional teams (Analytics, Trading, Global Product, Site Operations and Marketing Activation) to gather insights, validate hypotheses and embed consumer needs into testing and optimization strategies.
• Share test learnings and insights across EU and global markets to support broader adoption, inform global strategies and champion a data-informed, consumer-first approach.
• Help deliver mid-funnel experiences that reflect seasonal campaigns, category and brand storytelling - connecting consumers with the right products and narratives at the right moment.

Key Relationships

• Digital Merchandising (Product & Category)
• Product Launch & Data
• Buying, Planning & Trading
• Marketing Activation
• CRM & Customer Service
• Analytics
• Site Operations
• Global Digital Product
• Global CRO
• Data Science
• Third Party Tools & Vendors

KNOWLEDGE, SKILLS & ABILITIES

• Deep expertise in digital experience optimization and ecommerce, with experience in A/B testing, personalization and conversion rate optimization.
• Strong analytical mindset with the ability to interpret data, uncover behavioural insights and translate findings into clear, actionable strategies.
• Solid understanding of eCommerce performance drivers and digital consumer behaviour, ideally within retail, fashion or sporting goods.
• Hands-on experience with analytics and experimentation tools such as Adobe Analytics, Amplitude, GA, Monetate, Optimizely, Contentsuqare or similar platforms.
• Commercially minded and data-driven, with a proven ability to balance performance goals with brand and digital experience.
• Entrepreneurial and proactive approach - impact-orientated, with the ability to work independently and drive initiatives from concept to implementation.
• Excellent verbal and written communication skills; able to present complex topics and influence decision-making across different levels and teams.
• Strong collaboration and stakeholder management skills; experienced in aligning cross-functional teams.
• Comfortable balancing strategic thinking with hands-on execution in a fast paced commercial and trading environment.
• Strong experience identifying optimization opportunities, developing data-driven hypotheses and translating consumer insights into measurable commercial outcomes.
• Fluent in English, both verbal and written.

Requisite Education and Experience / Minimum Qualifications

• Minimum 5+ years of relevant experience in eCommerce, CRO or Digital experience roles
• BA/BS in Merchandising, Marketing, Business or Business Development, Digital or related field (Master’s / Graduate qualification a plus)