Purpose & Overall Relevance to the Organization:

As part of the EU eCommerce Buying, Planning & Trading (BPT) department, the Pricing & Promotions team leads and drives critical decisions around assortment and pricing for adidas' European business.

This role is focused on maximizing sales, profitability, and sell-through by managing:

• Holistic pricing strategy across all product categories in eCommerce, ensuring alignment with brand strategy while achieving financial goals (net sales, margins, markdown, and inventory targets).
• Product lifecycle management, with an emphasis on planning and executing major commercial campaigns (e.g. end-of-season sales, Black Friday).

As the Sr. Manager of Pricing & Promo, you will help translate financial plans into relevant commercial assortments and execute them. You will play a vital role within the Buying, Planning & Trading department, while also driving real-time, in-season trading by turning assortment and consumer insights into actionable strategies. You will also be responsible to lead the Pricing & Promotion team and drive innovation in the area of tools and analytical capabilities in collaboration with the responsible global digital teams.

Key Responsibilities:

• Own planning processes for commercial campaigns from an assortment point of view, including elements like determining product strategy, lookback analysis, article selection, discount strategy, volume forecasting. This involves managing end-to-end process in tight collaboration with all relevant stakeholders within Buying Planning & Trading and the overall extended eCom organization.
• Act as key player within the organization in determining and executing promotional trading levers and involve in all promotions onsite that have product implications.
• Provide strategic and commercial inputs at relevant milestones of the overall Buying & Planning Strategy to ensure proper alignment for IBP and other forecasting processes.
• Perform competitor pricing intelligence in determining pricing and markdown strategy.
• Maintain and evolve the Pricing & Promotion Policy for eCom Europe in collaboration with all relevant stakeholders.
• Ensure compliance and transparency for all prices shown to consumer on digital touch-points from both full-price and non-full-price points of view.
• Work pro-actively and propose changes in pricing management processes in order to avoid irregularities.
• Maintain proper interaction with wholesale and retail to provide alignment on pricing strategies, especially for key commercial moments within the DTC area.
• Manage day-to-day pricing and promotional activities, ensuring alignment with key assortment principles.
• Engage Analytics team and other relevant global digital teams to maintain and evolve tools and capabilities, so to keep improving overall promotional strategy and drive efficiency from execution and process point of view.
• Ensure performance transparency and provide insights on performance for all non-full-price areas within direct scope. Ensure key reporting activities related to price, margin, markdown and stock for relevant parts of assortment.
• Lead the team and provide guidance and support to team members in the execution of all pricing activities. Provide regular feedback and support to team members in their growth and development.
• Build and develop core strengths of team and manage direction, delegation and workload within team.

Key Relationships:

• eCom EU Buying
• eCom EU Merchandising Ops.
• eCom EU Finance
• eCom EU Growth
• eCom EU Demand Planning
• eCom EU Analytics
• Global Digital Trading Analytics & Data Science
• eCom EU Digital Visual Merchandising
• eCom EU DPC & Partner Program
• eCom EU Outlet
• eCom EU Digital Activation
• European Supply Chain and Logistics team
• Finance/Controlling
• EU Brand / Assortment Planning
• Digital Visual Merchandising

Knowledge, Skills, and Abilities:

• Leadership and influencing skills
•  Ability to work effectively within a team environment and under pressure
• Strong analytical skills, with the ability to dive into large datasets using various tools and build key relationships to achieve results.
• Structured, organized and process-oriented.
• Fluent in English, both verbal and written
• Advanced user of MS Office suite of products, especially Excel and Powerpoint.
• Knowledge of Retail Management Systems – SAP AFS, SAP PGR, DBM.
• Solid experience with BI solutions (Microstrategy, Power BI)
• Passionate about products with deep expertise in merchandising and retail, along with a broad understanding of other relevant functions within a DTC/digital environment.
• A team player, able to collaborate effectively within a team environment.
• Strong understanding of key digital KPIs (e.g., Traffic, AOV, PDP views, CVR) but also financial performance metrics (demand, net sales, margin, logistic costs)

Requisite Education and Experience/Minimum Qualifications:

• University degree, ideally in business with sales / finance focus or equivalent professional experience.
• +5 years’ experience in retail/merchandising with exposure to buying, planning, trading and focus on pricing and promotional topics from a digital point of view.
• Experience within FMCG industry, preferably within fashion / sporting goods industry .
• 1-3 years’ management experience
• General understanding of eCom Operations.