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Senior manager CRO
- General Purpose
At adidas, we believe the customer experience does not end at checkout, it is only just beginning. As a Senior Manager CRO, you will play a pivotal role in shaping and driving our conversion optimization strategy for adidas’ digital platforms, with a dedicated focus on post-sales and return/exchange process optimization. This is your opportunity to influence a critical stage of the consumer journey that directly impacts satisfaction, loyalty, and future purchases.
In this role, you will lead discovery efforts, design and execute A/B tests and experiments, and ensure insights are turned into tangible improvements across the organization. You will work closely with the Consumer Services team to tap into customer feedback, translating it into actionable strategies that elevate both the experience for our customers and performance for the business.
We are looking for a strategic thinker who is just as comfortable rolling up their sleeves. You have experience with server-side testing, a deep comfort with data, and a strong background in quantitative and/or qualitative optimization. You excel at data-driven decision-making, know how to grow digital products, and have worked closely with cross-functional technology teams in a fast-paced e-commerce environment.
You will thrive here if you can balance big-picture initiatives that impact millions of consumers with highly targeted optimizations for specific markets and segments. Your communication skills will set you apart, you will go beyond sharing numbers to tell the story behind them, connecting behavioral insights and decision-making psychology to concrete business outcomes.
If you are ready to make a measurable impact on a global brand, influence strategy as well as execution, and champion a post-sales experience that keeps customers coming back, we want to hear from you.
- Key Responsibilities
- Facilitate discovery process with a cross functional team consisting out of product owner, analytics, User Research, Design and operations.
- Partner with business stakeholders to brainstorm the main consumer problems and opportunities and distill the right strategical themes which will drive the business forward
- Set up and run experimentation on hypothesis that come out of the discovery process and guide the evaluation to get the learnings from the tests
- Driving go-to-market handover based on results for optimization to ensure adoption of tools with local partners
- Share learnings with different regions, product owners, UX & design, marketing and development teams with the common goal to optimize onboarding journey for new members and how we support our most valuable customers towards their first purchase and beyond.
- Leverage best in class tools and processes for monitoring performance, refining audiences, and defining further optimization and personalization
- Key Relationships:
- Digital Analytics
- UX/UI Community
- Product Owners and Product Specialists
- Global IT and Global Operations
- Consumer Engagement
- E-Commerce Trading
- App
- Digital Planning
- External agencies
- Requirements
- Education & Experience
- BA/MS/MA in (Commercial) Economics, Marketing, Psychology, Neuromarketing, or anyone who learned AB testing/ analytics on the job
- At least 6+ years of experience in defining and executing data driven optimization/ conversion analysis in collaborative multi-functional teams
- At least 2+ years in digital analytics is essential with analytical software such as Adobe, GA etc.
- Good knowledge of A/B testing, all digital research types, measurement and good understanding of associated statistical methodologies is a plus
- Must have a passion for qualitative and quantitative data and developing ‘themes’ and ‘main hypotheses’ that can be understood at the most senior levels
- Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
- Creative and energetic team player who has a passion for conversion optimization and delivering data-based recommendations for quantifiable improvements
- Strong ability to develop influential and collaborative relationships with the key stakeholders and the team
- Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
- Fluent English, both verbally and written
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.