Assistant Manager Brand Communication SP

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

•Develop Brand adidas to be the best sports brand by Brand Communications strategy through best mix of media channels and KOL relationships

•Assist Manager to provide full support in develop and execution of ATL campaign and advertorials (incl. PR) according to GTM plans and goals.

 

KEY RESPONSIBILITIES:

Planning

•Assist manager to develop the brand communications plan according to marketing strategy for adidas Sport Performance brand to continuously build brand equity and maximize the impact of brand campaigns and product launch

•Monitor competitors’ activities and provide input to develop necessary defense plan against competitors’ aggressive marketing actions

•Provide full support in development and execution of ATL campaign, advertorials and PR according to GTM plans and goals

 

Financial

•Assist in the management of MWB spend reports and tracking sheets

•Follow internal finance procedures; on-going commitment and payment request forms management

•Follow the advertising and advertorial budget as set per the marketing plan.

 

System and Processes

•Provide full support in the execution of ATL campaigns, advertorials and PR support plans

•Develop advertising material; recommendation of advertising materials from global/APAC toolkits + recommendation on local adaptation, work closely with agencies – copy development, print production & TVC production

•Assist Manager to support the GTM process through the development of Marketing Calendars aligned with CtC and APAC BA teams

•Develop and monitor media plans – work closely with advertising agency to create competitive media advantages for adidas and develop out integrated and valuable media plan

•Develop close relationships with key media/influencers

•Ensure that adidas is informed about any new media opportunities

•Maintain a good understanding of the media market / prices

•Execute the tracking system to continuously understand consumer insight/attitude and take-away of our completed program, help adidas to identify more business opportunity and adjust marketing strategy

•Continuously share marketing communication information with adidas teams

•Develop and execute the advertorial plan

•Extend the network and maintain good relationship with celebrities & KOLS

•Ad-hoc duties as assigned by immediate supervisor or department head

 

KPI’s:

•Traffic and conversion

•Sales, comp sales

•NPS

 

KEY RELATIONSHIPS:

•Key interfaces (internal): The entire Brand adidas Team, Sales, Retail, CtC, Finance adidas APAC/global brand communications team

•Key interfaces (external): Advertising agencies, research houses, advertorial agencies & model agencies

 

KNOWLEDGE, SKILLS AND ABILITIES:

Strong knowledge and background of sports market

•Deep understanding of functional sports products – footwear / apparel

•Strong numeric skills – forecasting/budgeting/pricing

•A sports enthusiast

•A passion for and an understanding of sports

•Effective communication skills

•Strong negotiation skills

•Interpersonal skills

•Organizational skills

•Strong leadership skills

•Time management

•Pressure management

•Strong analytical power

 

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

•5 years’ experience in the marketing department of a global consumer goods brand or advertising agency serving global consumer goods brands

•University Degree in Marketing or related field

•Fluent in English & Mandarin, other APAC language will be beneficial 

 

IT:

•Strong PC skills  

•Outlook: Advanced

•Word: Advanced

•Excel: Good

•Powerpoint: Advanced

Location:  Taipei
Country:  Taiwan
Team:  Marketing & Communications
Brand:  adidas
Position Type:  Full time
Number:  195881
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