Assistant Manager Product Content Strategy



As an Assistant Manager Product Content Strategy at adidas you will be raising the bar of adidas’ digital content output through the development and ongoing evolution of digital content standards with a  focus on product presentation.

Your task will be to coordinate between business units, key markets and asset production to ensure adidas has an industry leading digital presence for visuals and copy.

Additionally, you will contribute to a strong digital footprint for every season, maintain key relationships, identify opportunities, and monitor delivery timelines including reporting and performance targets within your area of responsibility.


Key Responsibilities: 

Scope: Contribute to specific deliverables or services within the seasonal planning scope


Season Concept & Planning

  • support content strategy frameworks and guidelines to ensure premium digital-first content creation for all products (e.g. Product imagery or copy).
  • Collaborate with DBC, business unit, market functions and asset creation to embed agreed objectives and priorities into the digital seasonal plans.
  • Understand internal and external consumer and commercial drivers, e.g. reasons to buy, holidays, World Cup, throughout the season, that need to be delivered from digital perspective.
  • Develop and brief content requirements & standards for each season



  • Communicate requirements and new developments to Digital, BUs, global parties and markets within your scope of responsibility, providing transparency on deliverables and timelines for the upcoming season.
  • Communicate with internal and external content creators to enable them to deliver against the content guidelines.


  • Contribute to the optimization of adidas content based on results and insights. Collaborate with other DBC functions to reflect consumer insights in the planning deliverables in your scope.
  • Support in implementing planning and content best practices with Digital, global and market stakeholders

Success Measurement

  • Support monitoring of digital planning components in your area of responsibility regarding their alignment with time and quality requirements of Brand and BU KPIs and raise deviations.
  • Help identify risks for the seasonal digital plans in your scope and ensure risks are transparent to the team.




Content Strategy & Guidelines

  • Contribute to the development of the content strategy, framework and guidelines to ensure premium digital-first content creation for all products (eg. Product imagery or copy).


Key Relationships:


  • (Key) market teams
  • Global DBC and Brand organizations
  • Global and local Sales organizations  
  • Group functions 
  • DBC Product Owners




Education & Professional Experience

  • Degree in business administration or comparable degree
  • 2+ years of professional experience in multi-national business environment
  • Experience working with stakeholders and experts at various seniority levels
  • Experience/involvement in working in and understanding of the adidas Brand Marketing organization is a plus


  • Good communication skills, comfortable presenting to stakeholders at various organizational levels both in person and remotely
  • Affinity with the Brand Marketing content delivery needs, solutions and processes
  • Ability to understand consumer behavior across the entire digital landscape is a big plus
  • Product affinity with an attention to detail
  • High resilience and solution oriented attitude


  • Basic knowledge of technical and creative aspects of digital and mobile
  • Comfortable working with enterprise-level platforms and technologies
  • Basic understanding of digital IT products and capabilities
  • Advanced Powerpoint skills
  • Fluent in English both verbally and written
Location:  Amsterdam
Country:  Netherlands
Team:  Digital
Brand:  adidas
Position Type:  Full time
Number:  194262
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