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Associate Manager Public Relations

We are looking for a dynamic, creative and culture-conscious Associate PR Manager to join Reebok’s Global & U.S. PR team at Reebok headquarters in Boston. The candidate will be responsible for building and telling stories that drive awareness and bring consumers into Reebok through the lenses of style, streetwear and fashion. The role will be at the forefront of revitalizing a powerful heritage sportswear brand continues to be right on the edge of popular culture today.

 

This role is specifically for the Reebok’s Classics business (sneakers, athleisure, old-school heritage, high-end fashion). The ideal candidate will have worked on lifestyle and fashion brands, either in-house or at an agency, and are very conversant in urban/street culture and what's happening in the worlds of streetwear, fashion, art, music and entertainment.

 

KEY ACCOUNTABILITIES

  • Assist in the development and execution of PR programs to tell a deeper story behind our brand and our products.
  • Create engaging supporting materials to empower PR counterparts across global markets.
  • Form close-knit working relationships with Reebok business units and our agency partners.
  • Help the team identify and tap into resources and third parties that provide added credibility and a broader earned footprint.
  • Help the team track “newsmakers” within the walls of Reebok and its communities to strengthen brand storytelling and develop deeper relationships.
  • Uncover trends and opportunities to authentically insert Reebok, its assets and its products into the cultural conversation.

 

KNOWLEDGE, SKILLS & ABILITIES

  • Creative thinker; always on the lookout for the next opportunity.
  • Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously.
  • Excellent communications skills – both verbal and written – with a passion for storytelling.
  • Conversant in social and owned media strategy.
  • Media relations experience.
  • General expertise in event management.
  • Meticulous attention to detail.
  • Outstanding organizational skills; the ability to prioritize, multi-task and manage time.

 

QUALIFICATIONS

  • 3+ years public relations experience.
  • Both agency and in-house experience a plus.
  • Bachelor’s Degree.

 

The Reebok brand has moved their HQ to a 220,000 square-foot section of the Innovation and Design Building in Boston’s Seaport District. This move has brought community fitness to a next generation design and innovation space; the all new workplace fosters a vibrant collaborative culture and allows the brand to be closely connected to the community in Boston. Alongside state-of-the-art office spaces, the headquarters is equipped with an employee fitness center and a retail store. 

Location:  Boston
Country:  United States
Team:  Marketing & Communications
Brand:  Reebok
Position Type:  Full time
Number:  188204
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