Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

Purpose of the role

The Manager Digital Shelf drives digital growth for a key strategic omni-retailer across South East Europe, improving adidas’ online presence, consumer journey and e-commerce performance to grow net sales and market share.

What you will do

• Own the digital growth strategy for a key strategic account across South East Europe and act as the main point of contact for all e-commerce topics.
• Drive online sell-through and accelerate e-commerce performance across the account’s country websites and mobile apps.
• Co-develop and execute the digital joint business plan in collaboration with European Digital Commerce teams, focusing on the most relevant growth opportunities.
• Analyze consumer demand, category trends, digital assortment and online performance to identify opportunities that grow adidas’ net sales and market share.
• Ensure best-in-class digital shelf execution for adidas products, including content quality, product visibility, availability and findability.
• Lead digital shelf optimization initiatives in close collaboration with the account, Sales, Brand, Marketing, Business Analytics and other cross-functional teams.
• Collaborate with Brand and Marketing teams to deliver impactful digital content across onsite and offsite channels.
• Optimize the consumer journey and adidas brand visibility across digital touchpoints, tailoring actions to improve conversion and commercial performance.
• Track key e-commerce KPIs, quantify commercial impact and support online sales forecasting in partnership with Business Analytics and Sales Account Managers.
• Lead digital trade term negotiations and performance tracking, ensuring KPIs are clearly defined, commercially relevant and contractually secured.

Skills you will need

• Minimum 4 years of experience in e-commerce, digital commerce, digital account management or a related field.
• University degree in Business, E-commerce, Marketing or a related discipline.
• Strong understanding of the e-commerce landscape, ideally within the sportswear, fashion, lifestyle or retail industry.
• Experience working with external partners and managing cross-functional stakeholders in an international environment.
• Solid knowledge of digital analytics tools and platforms, such as Google Data Studio, BI tools or Adobe.
• Good understanding of online search, including SEO, SEA and onsite search.
• Strong knowledge of key e-commerce KPIs, such as impressions, click-through rate, product detail page views, add-to-cart rate, conversion rate and return on ad spend.
• Strong communication, presentation and stakeholder management skills, with the ability to influence across seniority levels and translate data into clear commercial actions.
• Fluent in English, both written and spoken.

Life at adidas

• Competitive base salary starting from €40,000 gross annually, with the final offer determined based on relevant experience, skills, and internal equity
• Annual bonus (10%)
• Fuel allowance (€1440 annually)
• Private Life & Health insurance
• Hybrid working model
• Monthly meal allowance (€110)
• Employee discount on adidas products
• Premium gym membership discount
• Company laptop & mobile phone
• Free access to learning platform
• Private pension plan
• Employee Assistance Program (personal counseling on variety of topics)