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Retail Marketing Activation Manager (Greece - Temporary 12-month contract)

Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?
 
Purpose of the role
The Retail Activation Manager is responsible for implementing and executing a holistic 360° omnichannel marketing plan for the retail channel, driving traffic, conversion, sell-out and profitability while delivering consumer-relevant campaigns aligned with global and local adidas strategies. This role is responsible for the Greek market, including own-retail and factory outlet stores.
 
What you will do
  • Conduct and execute long-term tactical plans for assigned adidas stores in line with global and local strategic plans and guidelines.
  • Define yearly marketing activation priorities, KPIs, budgets and calendars based on global and European activation toolkits while leveraging local opportunities such as partners, holidays, tourism periods and local sports moments.
  • Create seasonal account marketing plans, integrating digital channels and CRM (adiclub) to connect offline and online initiatives and increase sell-through, traffic and conversion.
  • Implement marketing activities for assigned stores, including product launches and store events, ensuring flawless and consumer-relevant execution across all store touchpoints in alignment with Visual Merchandising.
  • Develop hyper-local campaign executions that deliver an exciting and seamless consumer experience across windows, digital tools, launch zones and category lead-ins.
  • Leverage existing communities such as adidas Runners, as well as entertainment, influencer and sports marketing partners to amplify store activation plans.
  • Develop and execute local activation plans for new concept store and factory outlet openings, store relocations and store anniversaries.
  • Prepare briefs and manage local and global agencies for trade tools, activation and media plans, in line with brand communication guidelines and internal non-trade procurement procedures.
  • Collaborate closely with retail sales teams to proactively assess performance issues and develop tactical retail marketing solutions to address traffic or conversion challenges.
  • Monitor marketplace activity and campaign performance, evaluate return on investment, manage the assigned marketing budget and ensure campaigns positively impact store profitability.
 
Skills you will need
  • Strong knowledge of the full marketing mix, including advertising, events, sponsorship, retail and digital marketing, ideally within the sporting goods industry.
  • Proven experience in consumer-centric marketing with a strong understanding of the consumer journey.
  • Excellent verbal and written communication skills.
  • Strong budget management capability and understanding of retail KPIs.
  • Ability to manage multiple projects simultaneously while working with cross-functional teams.
  • Strong organizational and project management skills with the ability to perform under pressure.
  • Creative, innovative mindset with confidence to present ideas to senior stakeholders.
  • University degree in Business, Marketing or a related field, with 3–5 years of relevant marketing experience in an international context.
 
Life at adidas
  • Competitive compensation package
  • Annual bonus
  • Monthly meal allowance
  • Fuel allowance
  • Hybrid working model
  • Private Life and Health insurance
  • adidas Employee discount
  • Premium gym membership discount
  • Employee Assistance Program offering free personal counselling on variety of topics

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Retail Marketing Activation Manager (Greece - Temporary 12-month contract)

Brand: 
Location:  Athens
TEAM:  Brand Management & Communications
State: 
Country/Region:  GR
Contract Type:  Temp
Number:  539591
Date:  Jan 21, 2026
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