Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey

Purpose of the role:

This role drives the execution of Sports Marketing initiatives in South East Europe, ensuring adidas builds a strong brand presence through meaningful partnerships with athletes, clubs and federations.

What you will do:

• Lead the execution of Sports Marketing initiatives across Greece, Cyprus, and additional SEE countries when required.
• Support the development and implementation of the local sports marketing portfolio in alignment with the European and Global strategy.
• Manage day-to-day athlete and partner relationships, ensuring high-quality service and representation of the adidas brand.
• Oversee the local Sports Marketing budget and handle all related marketing working budget processes.
• Plan and manage local sports marketing events, ensuring alignment with brand activation and business unit teams.
• Track the performance and activation of athlete partners to ensure alignment with seasonal product and brand priorities.
• Scout and identify new partnership opportunities across sports and talent.
• Collaborate with omni-channel marketing teams to activate sports partnerships in retail spaces.
• Provide input to key internal systems (Contract Approval Forms, Global Bonus Program, Asset Management tools).
• Monitor competitors and sports trends in the region to inform future partnership and marketing strategies.

Skills you will need:

• Bachelor’s degree in Business Administration, Marketing or related field.
• 4+ years of experience in sports marketing, brand marketing or related roles within the sporting goods or consumer goods industry.
• Strong stakeholder management and communication skills, with the ability to influence and negotiate.
• High degree of commercial knowledge and business acumen
• Strong interpersonal skills (negotiation, communication)
• Ability to manage complex projects in cross-functional and multicultural teams.
• Proficient in English, both written and verbal.

Life at adidas:

• Competitive remuneration package
• Annual bonus
• Private life & health insurance
• Monthly meal tickets
• Premium gym membership discount
• Employee discount on adidas products
• Fuel allowance
• Free access to self-learning platforms
• Employee Assistance Program (confidential counselling services)
• Hybrid working model