Purpose & Overall Relevance for the Organization

Join adidas as a key player in shaping our brand narrative across Aotearoa. As Brand Communications Manager – New Zealand, you will lead the charge in activating the adidas brand locally across PR, campaigns, events, and digital storytelling. Reporting to the Senior Manager, Brand Communications, PR & Media, you'll own and execute the marketing calendar for high-impact brand and category moments – from Rugby and Originals to Running and Sportswear.

Key Responsibilities

• Lead the local PR strategy: Drive always-on media storytelling and manage the PR agency partnership.
• Execute brand campaigns: Collaborate across teams to deliver impactful activations in New Zealand aligned with global direction.
• Own social content: Manage all content and performance of the adidas Aotearoa Instagram channel.
• Drive partner and athlete activations: Support social publishing and creative across brand and sports marketing.
• Support paid media: Oversee asset development and ensure effective media execution.
• Deliver retail activations: Support in-store moments and event experiences aligned with DTC goals.
• Budget management: Efficiently manage budget in line with internal guidelines.
• Champion brand standards: Ensure consistency and excellence in all brand touchpoints.

Key Relationships

• Pacific Brand Activation (Digital, Sports Marketing, Omni-Channel)
• CTC (Product Marketing)
• adidas Emerging Markets & Wider Business Units
• PR, Media & Creative Agencies
• Brand Partners – Clubs, Athletes, Influencers

Knowledge, Skills and Abilities

• 5–8 years of marketing experience, with a strong foundation in brand communications and PR.
• Proven success in leading integrated marketing campaigns across digital, PR, retail, and events.
• Excellent project management and collaboration skills across diverse teams.
• Working knowledge of the New Zealand media landscape.
• Budget management experience and a sharp eye for detail.
• A genuine passion for sport, culture, and innovation.

Success Metrics (KPIs)

• Proven effective utilization of MAEX (Marketing Budget)
• PR KPIs (Media Reach and Brand Buzz)
• Brand Media KPIs (Unaided Awareness, Reach)
• Successful development and execution of New Zealand brand communications strategy.

Requisite education and Experience/ qualifications

• University degree in business / marketing / communications.
• 5-8 years of relevant work experience.
• Knowledge – brand marketing, consumer Brand experience and event management.