Purpose & Overall Relevance for the Organization

• Drive sustainable, profitable retail growth in New Zealand by leading the retail business to commercial success within the framework of Emerging Markets Consumer Excellence

• Take full ownership of the New Zealand retail business, achieving or exceeding sales and profit targets

• Champion a high-performance trading and service culture across Store Managers, District Managers, and Retail Back Office (RBO) teams

• Inspire and motivate field and back-office teams to deliver outstanding commercial results and strengthen brand equity

• Collaborate closely with the Retail Consumer Excellence Director and peer leaders to build a world-class, unified retail operation

• Implement and uphold PAC Consumer Excellence standards across all retail and RBO processes

• Continuously identify and execute local process improvements to enhance efficiency, reduce complexity, and boost field productivity

Key Responsibilities

• Elevate stores to world-class performance through excellence in the 5 P’s — People, Product, Premises, Processes, and Profit

• Coach Store Managers and build strong leadership pipelines to support business growth and succession

• Ensure an exceptional consumer experience while maximising profitability across the store portfolio

• Control OPEX, inventory, shrinkage, and stock accuracy in line with targets and budgets

• Analyse KPIs and market trends to identify new commercial opportunities and make strategic recommendations

• Set clear expectations, measure performance rigorously, and provide consistent feedback and accountability

• Ensure full compliance with global standards for marketing, visual merchandising, and training

• Partner with Country Manager NZ, HR, VM, Brand, SCM, and B&M teams to guarantee seamless store support and service excellence

• Partner with the Retail Expansion team to evaluate new site opportunities and lead retail input into location strategy

• Drive adherence to all Retail Consumer Excellence policies, adapting to local market needs where applicable

Key Relationships

• Internal: Senior Director DTC, Director Retail Consumer Excellence, Consumer Excellence Team, B&M, Retail Operations, Real Estate, Sales Academy, Store Development, Country Manager NZ, Finance, Logistics, Retail HR, and Brand teams

• External: Customers and local retail partners

Knowledge, Skills and Abilities

• Proven retail leadership experience (10+ years), managing multi-store and district operations with strong commercial results

• Exceptional people leadership — able to inspire, coach, and develop high-performing teams

• Commercially astute with a deep understanding of P&L, budgeting, and business analytics

• Strategic thinker with the agility to adapt and execute in a dynamic retail environment

• Excellent communication, influencing, and presentation skills

• Strong operational discipline and a passion for retail excellence

• High proficiency in Microsoft Office and retail management systems

• Mobility and flexibility to travel across New Zealand

• Fluency in English

Requisite Education and Experience / Minimum Qualifications

• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience)

• Minimum 10 years’ experience in retail and trade marketing, ideally within apparel, fashion, footwear, or FMCG sectors

• At least 5 years in senior retail operations leadership with direct accountability for sales, service, and inventory control