Director - Human Resources

Purpose 

Lead the people agenda by building a high-impact HR ecosystem that fuels business acceleration through leadership enablement, cultural transformation, workforce planning, and scalable people practices.  

 

As the HR Country Lead, act as a trusted business partner and changemaker who delivers with speed, precision, and strategic clarity bringing efficiency and effectiveness to both execution and experience for Thailand.  

 

Key Responsibilities 

Strategic Business Partnering & Culture Shaping 

  • Serve as the lead advisor to managers and employees, fostering a high-performance, inclusive culture. 

  • Partner with Thailand leaders to shape and execute the People Strategy aligned with business priorities. 

  • Drive leadership effectiveness and team development through proactive coaching and strategic workforce interventions. 

  • Act as a cultural ambassador by embedding values and behaviors that unlock innovation and agility. 

  • Sponsor DEI Initiatives to create a more inclusive working environment across SEA.  

  • Act as a driver and accelerator of regional and global HR programs and change initiatives. 

  • Influence and collaborate across HR Centre of Excellence for HR initiatives design and implementation. 

  • Providing leadership continuity and representation for SEA HR Team in addition to the Senior Director, HR SEA.  

 

Transformational HR Execution 

  • Translate strategy into execution. Lead the deployment of global, regional and local HR initiatives across talent, performance, and engagement. 

  • Enable workforce planning and organisation design to future-proof talent structures and capability pipelines. 

  • Lead change management plans to support organizational and culture evolution. 

Operational Excellence & People Enablement 

  • Manage the full range of day-to-day HR Partnering of HR core cycle and operations for the Thailand team on recruitment, on-boarding, relocation, performance management, salary reviews, promotions & adjustments, training & development, etc. 

  • Elevate process efficiency and effectiveness across the employee lifecycle by streamlining HR delivery. 

  • Drive people-related compliance and governance as the HR lead for local entities—ensuring audit readiness and risk mitigation. 

Site Leadership & Employee Experience 

  • Act as the HR representative and face of the function on site—championing employee experience through moments that matter. 

  • Lead site initiatives such as engagement campaigns, workplace activations, and local branding efforts that reinforce belonging and pride. 

  • Own end-to-end delivery of key HR touchpoints such as performance management, succession planning, and talent development. 

Collaborative Ecosystem & Influencing at Speed 

  • Influence across the matrix—partnering with HR COEs, Talent, Rewards, TA, Finance, and key business stakeholders. 

 

  • Act as a driver and accelerator of regional and global HR programs and change initiatives.Shape 

 

Key Relationships 

  • Business Leaders and Line Managers. 

  • HR colleagues across local, regional, and global teams 

  • Talent Management, Rewards, and COE Partners 

  • External vendors and compliance bodies as needed 

Shape 

Knowledge, Skills & Abilities 

  • Proven HR strategist with expertise across workforce planning, organizational design, talent development, and employee experience. 

  • Strong consulting mindset: can diagnose issues, broker solutions, and influence without authority. 

  • Proven track record in leading HR Teams and influencing senior stakeholders. 

  • Agile thinker with a balance of commercial acumen and people empathy. 

  • Adept in analytics and digital tools to drive decisions through insights. 

  • Exceptional communication, facilitation, and stakeholder engagement capabilities. 

  • Comfortable navigating complexity and ambiguity in a matrix environment. 

  • Brings creativity to problem-solving and energy to team collaboration. 

Shape 

Qualifications 

  • Masters degree (or equivalent) in HR, Business, or related field 

  • Minimum 8-10 years of progressive HR experience in dynamic, international environments 

 

 


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Director - Human Resources

Brand: 
Location:  Bangkok
TEAM:  People & Culture
State: 
Country/Region:  TH
Contract Type:  Full time
Number:  534330
Date:  Sep 10, 2025