Director - Human Resources
Purpose
Lead the people agenda by building a high-impact HR ecosystem that fuels business acceleration through leadership enablement, cultural transformation, workforce planning, and scalable people practices.
As the HR Country Lead, act as a trusted business partner and changemaker who delivers with speed, precision, and strategic clarity bringing efficiency and effectiveness to both execution and experience for Thailand.
Key Responsibilities
Strategic Business Partnering & Culture Shaping
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Serve as the lead advisor to managers and employees, fostering a high-performance, inclusive culture.
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Partner with Thailand leaders to shape and execute the People Strategy aligned with business priorities.
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Drive leadership effectiveness and team development through proactive coaching and strategic workforce interventions.
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Act as a cultural ambassador by embedding values and behaviors that unlock innovation and agility.
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Sponsor DEI Initiatives to create a more inclusive working environment across SEA.
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Act as a driver and accelerator of regional and global HR programs and change initiatives.
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Influence and collaborate across HR Centre of Excellence for HR initiatives design and implementation.
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Providing leadership continuity and representation for SEA HR Team in addition to the Senior Director, HR SEA.
Transformational HR Execution
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Translate strategy into execution. Lead the deployment of global, regional and local HR initiatives across talent, performance, and engagement.
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Enable workforce planning and organisation design to future-proof talent structures and capability pipelines.
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Lead change management plans to support organizational and culture evolution.
Operational Excellence & People Enablement
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Manage the full range of day-to-day HR Partnering of HR core cycle and operations for the Thailand team on recruitment, on-boarding, relocation, performance management, salary reviews, promotions & adjustments, training & development, etc.
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Elevate process efficiency and effectiveness across the employee lifecycle by streamlining HR delivery.
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Drive people-related compliance and governance as the HR lead for local entities—ensuring audit readiness and risk mitigation.
Site Leadership & Employee Experience
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Act as the HR representative and face of the function on site—championing employee experience through moments that matter.
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Lead site initiatives such as engagement campaigns, workplace activations, and local branding efforts that reinforce belonging and pride.
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Own end-to-end delivery of key HR touchpoints such as performance management, succession planning, and talent development.
Collaborative Ecosystem & Influencing at Speed
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Influence across the matrix—partnering with HR COEs, Talent, Rewards, TA, Finance, and key business stakeholders.
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Act as a driver and accelerator of regional and global HR programs and change initiatives.
Key Relationships
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Business Leaders and Line Managers.
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HR colleagues across local, regional, and global teams
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Talent Management, Rewards, and COE Partners
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External vendors and compliance bodies as needed
Knowledge, Skills & Abilities
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Proven HR strategist with expertise across workforce planning, organizational design, talent development, and employee experience.
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Strong consulting mindset: can diagnose issues, broker solutions, and influence without authority.
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Proven track record in leading HR Teams and influencing senior stakeholders.
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Agile thinker with a balance of commercial acumen and people empathy.
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Adept in analytics and digital tools to drive decisions through insights.
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Exceptional communication, facilitation, and stakeholder engagement capabilities.
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Comfortable navigating complexity and ambiguity in a matrix environment.
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Brings creativity to problem-solving and energy to team collaboration.
Qualifications
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Masters degree (or equivalent) in HR, Business, or related field
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Minimum 8-10 years of progressive HR experience in dynamic, international environments
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.