Manager, B2B
Purpose & Overall Relevance for the Organization:
• To take full responsibility and ownership of B2B / Corporates channel (Develop and build relationships with partners)
• To drive profitable and sustainable market share growth within assigned channel
• To increase and grow the B2B/TEAMWEAR customer base and increase sales and order frequency.
• To be the key person of commercial deals / new project development (Bangsaen21 events / True Bangkok United Football Club / ETC)
Key Responsibilities:
• Building a strategy for B2B (Business to Business) across the prescribed markets considering customer trend and capabilities in alignment with global and regional strategic priorities and account plans
• Developing relationships with select target customers – Private sectors , Governmental entities, clubs, academies, schools, commercial organizations.
• Ensuring that B2B Customers know and understand capabilities of our organization in terms of inline range, Customization, order cut-offs, samples readiness, ex-factory limitations, delivery status, payments, agreements
• To take full responsibilities of Locker Room platform (Product development and ordering tools) , co-operate with both internal and external stakeholders.
• Formulation and implementation of plans covering market description, identification of opportunities, actions to execute plan
• Develop and grow market share of adidas brands whilst adhering to global standards in collaboration with key interfaces locally and globally.
• Manage the growth of an existing account base within Thailand and across all B2B channels.
• Analyze information and recognize opportunities for potential or additional growth
• Provide customized solutions designed to achieve customer’s objectives
• Prepare, plan and deliver targeted and instructive product presentations, catalogues
• Efficiently and effectively manage daily communications with customers
• Visit customers and relevant markets regularly ensuring continuous improvement on brand image and process
• Responsible for the commercial success (sales & Margins) of assigned account and category
• Responsible internally as the ‘ambassador’ for assigned accounts
• Ensure customer compliance to B2B and wholesale agreements/contracts/policy
Key Relationships:
• B2B partners
• Sales, Marketing
• Customer Service
• Finance
• Supply Chain- Order Fulfilment, Purchasing
KPI’s
• Net Sales
• Customer base development
• Profitability
Knowledge, Skills and Abilities:
• Proven experience in Planning, Selling and Negotiating
• Strong networking and business development skills
• Strong communication skills - written, oral and presentation
• Strong industry knowledge, across divisions of footwear, apparel, and accessories/equipment
• Understanding of local markets’ consumers, accounts, economic environment, and commercial needs
• Analytics: ability to analyze data to improve strategic decision making and implementation
Requisite Education and Experience / Minimum Qualifications:
• Bachelor’s Degree • 3 years of B2B outside sales experience (preferably Sports, Fashion, or FMCG)
• Excellent communication and presentation skills
• Passion for Football or any other sport is a plus
• Advanced skills of EXCEL, PowerPoint, and working knowledge of Outlook, Word
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.