Purpose & Overall Relevance for The Organisation

This role is responsible for maximising the profitability of the South-East Asia Own Retail & Franchise by securing real estate in alignment with the targeted growth targets. This function will be accountable for providing guidance and strategic insight on potential site identification, assessing viability, lease negotiations as well as ensuring that financial hurdles are met in the overall development of adidas Group retail locations. Moreover, this function will develop and implement planning/reporting/admin tools and processes for the overall South-East Asia’s Market Expansion team and drive our key landlord management framework. The owner of this role serves as expert of Real Estate standards and capabilities and identifies and leverages opportunities to upskill the wider organisation.

Key Responsibilities

• Drive strategic growth across SEA into new and existing markets by identifying new opportunities and markets via portfolio management, impacting the top and bottom line across both own retail and franchise expansion plan of Thailand and Vietnam. 
• Elevate the brand awareness by ensuring key markets and locations have brand presence
• Drive performance management of the portfolio by reviewing and recommending performance enhancing opportunities with DTC counterparts
• Actively develop and execute the expansion strategy in respective SEA’s key cities.
• Execute within Group guidelines and criteria for site selection, deal-making and the management of landlord relations.
• Drive rational inputs of all BPMs for new and / or remodeled stores in collaboration with DTC counterparts and Market Finance via a formalized process to ensure a disciplined approach to retail real estate.
• Manage external real estate resources in locating and evaluating potential sites.
• Evaluate existing store portfolio to actively drive rent reductions, recommend lease renewals and terminations and negotiate renewals and extensions where appropriate, also linked to store lifecycle
• Make Market-level commercial decisions by analysing the retail KPI’s and local retail trends and needs
  
  

Key Relationships

• Internal -EM & SEA Market Expansion team for Real Estate & Store Development, Legal, Retail Operations, Finance, Merchandising, Marketing, HR, Global Teams, Facilities
• External - Landlords, brokers, industry developers and operators, architects, legal partners, general contractors
  
  

Knowledge, Skills And Abilities

• Entrepreneurial spirit and with strong ownership values
• Ability to pivot in a sometimes-volatile region
• Strong ability and competencies to manage landlords, brokers, developers and operators
• Ability to maximize relationships with developers and landlords in real estate community.
• Ability to think strategically, define business opportunities and problems, collect, interpret and analyze abstract and concrete information, and create strategic, value-add solutions.
• Advanced experience with detailed demographic analysis.
• Ability to travel up to 50% of the time within the country, and in some cases with limited notice.
• Strong retail business acumen (operational and fiscal).
• Strong presentation and communication skills.
• Excellent negotiation skills and ability to influence others.
• Fluency in English and local languages (written and verbal)
  
  

Requisite Education and Experience/Minimum Qualifications

• Minimum of 6 years of Retail Expansion with experience as tenant and/or landlords
• University degree in business (ideally with real estate focus) or equivalent relevant retail experience
• Previous leadership experience and track record in International Retail Real Estate function
• Multi-channel experience or affinity
• Strong Team builder - comfortable working in a matrix organization, across boarders/time zones working with a diverse and international group of highly skilled leaders and experts