Purpose of the role

The Training Manager is responsible for developing, implementing, and driving impactful training strategies that elevate retail excellence, strengthen staffs’ capabilities for all channels, and ensure adidas employees and partners are equipped with the skills, knowledge, and mindset to deliver world-class consumer and customer experiences. This role plays a key part in shaping the learning culture, improving sell-out performance, and aligning training with adidas’ strategic priorities in Thailand.

Key Responsibilities

Training Strategy & Design

• Develop annual training roadmap aligned with retail, franchise, wholesale business priorities.
• Design and deliver training programs covering product knowledge, selling skills, consumer service, retail operation, VM and  leadership development
• Localize global/SEA training frameworks to meet the needs of the Thai market.

Execution & Delivery

• Conduct engaging training sessions for retail staff in both class room and in store training, customers service, and partners’ staffs (in-person, virtual, and blended formats).
• Support new store openings, team building and key launches with tailored training programs.
• Develop e-learning modules, playbooks, and digital assets to drive continuous learning.

Performance & Impact

• Partner with retail operations and sales leaders to track training effectiveness through operation scorecard and consumer satisfaction (NPS).
• Conduct post-training evaluations and implement improvements to maximize learning impact.

Stakeholder Management

• Collaborate with Retail, Franchise, Wholesales,  and Marketing teams to ensure training is business-relevant and impactful.
• Act as the key contact point with SEA and Global Training teams to adopt best practices.
• Build strong relationships with partners, and key accounts when training support is required.

Talent Development

• Support the identification and development of future leaders in retail.
• Mentor and coach store managers, supervisors, and trainers to drive a culture of high performance and growth mindset.

Knowledge, Skills and Abilities

• 3-5 years of experience in Product Training, ideally within a multi-country retail or wholesale environment.
• Strong project management skills, with the ability to manage multiple stakeholders and priorities.
• Strategic thinker with an eye for detail and execution excellence.
• Ability to translate global direction into effective local activation.
• Experience managing external partners or agencies.
• Strong analytical skills to measure impact and drive continuous improvement.
• Excellent communication and collaboration skills.
• Excellent command of English, both written and verbal.