Senior Specialist – E-Commerce Planning, Forecasting & Analytics

Location: Thailand
Contract Type: Full-time

Role Overview

The Senior Specialist – E-commerce Planning, Forecasting & Analytics supports the commercial planning and forecasting engine for adidas E-commerce across Southeast Asia and Pacific.

This role focuses on hands-on planning, forecasting, and performance analysis to ensure accurate month landings & strong execution alignment across cross-functional teams.

You will translate commercial targets into structured plans, track performance, and provide data-driven insights that support trading decisions and stakeholder alignment across the region.

What You Will Do

Planning & Forecasting

• Support annual, monthly, weekly, and daily E-commerce planning across key KPIs including Revenue, Net Sales, Units, Orders, Traffic, Conversion, Markdowns, Returns, and Cancellations.

• Build and maintain forecasting models using historical trends, commercial assumptions, and campaign planning.

• Support monthly rolling forecasts, latest estimates, and landing calculations with clear visibility on risks and opportunities.

• Drive forecasting discipline through structured assumption tracking and variance analysis.

Performance Tracking & Analysis

• Track weekly and daily performance versus plan and highlight risks to monthly landing.

• Conduct deep-dive analysis across traffic, conversion, assortment, promotional mechanics, and operational metrics.

• Prepare performance insights to support weekly trading discussions and monthly business reviews.

Marketplace & Trading Alignment

• Work closely with Marketplace teams that execute day-to-day platform operations.

• Ensure marketplace performance is accurately reflected in plans, forecasts, and reporting.

• Support alignment of promotional phasing and campaign performance tracking.

Cross-Functional Collaboration

• Partner closely with Buying and Merchandising teams on product performance and commercial assumptions.

• Work with Media and Digital teams to embed traffic and conversion assumptions across paid, organic, SEO, direct, and CRM channels.

• Collaborate with Finance on monthly landing updates and performance reporting.

• Work with EM Hub teams across Analytics, Data Solutions, and Operations to ensure data accuracy and execution alignment.

What Success Looks Like

• Accurate and reliable monthly forecast landings.
• Strong discipline in planning assumptions and forecasting models.
• Clear and proactive communication of risks and opportunities.
• High quality performance analysis supporting commercial decisions.
• On-time delivery of plans, forecasts, and performance updates.

Who You Are

• Bachelor’s degree in Business, Economics, Statistics, Mathematics, Engineering, or a related quantitative discipline.

• Minimum 3 years of experience in E-commerce, commercial planning, forecasting, analytics, retail, or marketplace environments.

• Strong understanding of E-commerce and commercial KPIs.

• Advanced Microsoft Excel skills (mandatory) for modelling, forecasting, and deep-dive analysis.

• Strong working knowledge of PowerPoint for communicating insights and recommendations.

• Exposure to Power BI, SQL, Databricks, or dashboarding tools is a plus.

• Strong analytical thinking and problem-solving mindset.

• High ownership, integrity, and attention to detail.

• Comfortable working in fast-paced, multi-stakeholder environments.

Reporting & Setup

Reports to: Senior Manager – E-commerce Planning, Forecasting & Analytics

Works closely with: Planning leadership, E-commerce Leads, Finance, Marketplace teams, Buying & Merchandising, Media, Analytics, Data Science, Digital Operations, EM Hub, & cluster market teams.

No direct reports.

Why This Role

This role is ideal for someone who enjoys working deeply with numbers, building forecasting models, and translating data into clear commercial insights. You will work at the intersection of planning, analytics, and commercial execution across Southeast Asia and Pacific markets.

As part of adidas - a globally iconic sports brand – this role offers strong exposure to regional E-commerce operations and a clear pathway toward future planning, analytics, and commercial leadership opportunities.