Area:                                                                           EM Ecom

Department:                                                               Consumer Experience & Trading

Direct Reporting Line:                                               Senior Manager Consumer Experience

Indirect/secondary reporting line:                               -

Subsidiary/country:                                                   Emerging Markets

Location:                                                                    Bangkok

GSMS Grade:                                                                           P1

Number of Personnel Managed:                                  

Cost Center/Budget and/or Revenue Responsibility: No

Purpose & Overall Relevance for the Organisation:

• As Sr. Specialist eCom Consumer Experience, you will be responsible for driving execution and optimization of the Consumer Experience across Adidas Sites for Thailand market.

• You will work with the Sr. Manager Consumer Experience and in the Consumer Experience and Trading vertical for Emerging markets

• As the champion of a data-driven and a consumer centric mindset you’ll be part of shaping the Consumer experience by optimizing journeys for the campaigns & onsite product presentation

Key responsibilities: 
 

• Lead the Adidas website and app consumer journey optimization with end-to-end responsibility across the funnel (for both English & Thai language platforms)
• Responsible for Conversion rate across across the platform with focus on mid funnel KPIs like Plp-Pdp, Pdp-Cart, Cart-Order etc.
• Analyze Journeys of consumers and their engagement with site as measured by time spent, content engaged with, average pages browsed, and recommendations acted upon
• Responsible for site-walks across both web & app and ensuring user touchpoints e.g carousels, navigation are refreshed timely analyzing the data from tools to elevate consumer experience
• Maximize trade opportunities via best-in-class merchandising by analyzing Consumer Journey & site optimization monitoring Sell throughs
• Analysing data to spot locally relevant trends & initiating activations which support market launches and business priorities
• Ensure successful launch of campaigns e.g. product launches and promotional campaigns in line with the trade calendar for both Adidas English & Thai websites
• Execute best practices of Emerging markets & inputs from global consumer engagement strategy
• Improving Digital experience of consumers through guided selling and experience optimization
• Present insights to stakeholders on a weekly, monthly frequency or as required
• Build collaborative relationships with other Market eCommerce functions critical to experience delivery - including Merchandising, Analytics, Digital operations, Digital Activation teams

Key Relationships:

• Digital Activation
• SEO
• Merchandising
• Digital Analytics
• Digital Operations
• Emerging markets & Global counterparts
   

Knowledge, Skills and Abilities:

• Strong IT and numerical skills. A data driven mind-set.
• Previous eCommerce and CX experience
• Able to identify opportunities to improve with focus on front-end consumer experience
• Advanced tools like Power BI, Adobe, Amplitude
• Good with Analytical Skills and presentations
• Proficiency in English & Thai language

KPI’s responsible for:

• All relevant consumer site and app trading metrics such as CR, AOV, UPT
• Benchmarking consumer journey funnel metrics such as Plp-to-Pdp, Cart Addition, Avg. time onsite, Bounce rates, Conversion Rate, etc.

Requisite Education & Experience

• Minimum 4-5 years with relevant experience in eCommerce
• BA / BS in Analytics, Accounting, Economics, Finance, Business, Digital or related field (Master’s / Graduate qualification a plus).

Signed by (name, signature):               __________________ __________________

Received by (name, signature):                         __________________ __________________

Effective (date):                                        __________________