Purpose:

The Assistant Manager CRM Operations is responsible for the end-to-end execution of email and push notification programs for adidas North America. This person will ensure flawless operations across Newsletter, Trigger and Transactional programs and push notifications supporting brand and ecommerce across adidas by partnering with internal and external stakeholders, along with creative resources to create best in class consumer-focused digital marketing communications.

Knowledge, Skills, and Abilities:

• Execution of email marketing campaigns and push notifications including set up, deployment, testing, and optimization in collaboration with CRM team
• Oversee the process of collecting & uploading campaign assets, including links, supporting creative, subject lines and disclaimers.
• Building campaigns and selecting audiences within a large-scale email platform
• Act as point person with channel partners, including Business Units, Retail, Digital Content and Global Product Owners to ensure campaigns and assets are scheduled, tracked and received in a timely manner
• Utilize planning tools, such as Smartsheet to manage overall workflow, meet deadlines for asset delivery and approving final content
• Quality assurance and testing of campaigns for accuracy, brand consistency, functionality & customer experience
• Oversee the email approval process by collaborating across teams
• Identify improvements of email program and campaign performance, specifically new testing opportunities
• Maintain knowledge base of email, target consumer, retail, digital marketing and competitive trends
• Strong quantitative and qualitative analytical skills
• Strong command of the English language, communication and presentation skills, and confidence speaking in groups and sharing perspective Global/US CRM
• Advanced computer skills, proven experience in Excel
• Foundational understanding of the various components of email marketing – Strategy/Operations/Analytics/Creative
• Previous work and knowledge of working with key email service providers such as Salesforce Marketing Cloud or similar.

Competencies

• Detail-oriented and able to be flexible with changing timelines
• Ability to work well under pressure and to tight deadlines
• Strong time management, planning and organizational skills
• An interest in working with internal stakeholders and external agencies to establish efficient and scalable processes
• Motivated by testing and learning, evolving and improving the channel, and building your own channel knowledge and experience
• Analytical, logical and data driven mind-set geared towards driving efficiency and test opportunities
• Good relationship building skills with a natural ability to create rapport

Qualifications:

• Bachelor’s degree required
• 1-3 years of digital ecosystems or growth marketing experience (preferably in an eCommerce Retail environment)