Description Purpose & Overall Relevance for the Organization:

Support the store manager as a second in charge in B and C type stores, contribute to achieve the performance and KPI’s of the store, optimizing the operational resources and ensuring a memorable experience for the consumers. Lead and organize team members ensuring the correct balance between operation and service to meet store´s target and achieve business goals.

Key responsabilities:

• Supervises and gives support in the different tasks of the store, executing them together with the team if necessary, leading the service standards by example, maximizing the amount of time spent selling and leading team members on the sales floor.
• Owns store´s KPIs such as CR (Conversion Rate), ATV (Average Transaction Value), ASP (Average Selling Price), UPT (Unit Per Transaction), traffic, Standard Margin, NPS (Net Promoter Score) and ensures team are aware of them, how they contribute through analysing relevant data and make commercial decisions to improve them.
• Support in the execution of the proper use of available resources of the store, optimizes the staff scheduling, controls discount, minimizes and controls inventory losses, and efficiently manages and controls all the operating overheads under the responsibility of the store management team, to positively impact the profitability of the store.
• Supports the store manager in actions aimed at maximizing store performance through optimal space management, visual merchandising, promotion of best-selling products, management of slow movements and black holes, and the performance of each category in the sales floor to achieve the goals and expected results of the business Co-Responsible with the Store Manager in the accomplishment of compliance´s processes and procedures and makes sure the team understands and follows them, to ensure adidas standards and lower risks.

• Proactive planning and execution of action plans at the service level and sales floor to positively impact the achievement of store objectives.
• Supervises and executes the cash transactions ensuring they are processed quickly to secure the correct process.
• Leads, motivates and develops the assigned team, supports the recruitment, training, and all people procedures to ensure employees ‘engagement, productivity and high performance culture setting clear expectations, analysing performance, giving appropriate and prompt feedback, and leading by example as a Brand advocate, consistently exhibiting the 3 Cs (Confidence, Collaboration and Creativity) to reinforce adidas culture.
• Supports the Store Manager in ensuring the team understands how to connect consumers to relevant digital and omnichannel tools to provide a seamless shopping experience.
• Drives that our service model and store operating rhythm, are truly lived by all of the team members, included all of our retail operations standards accomplishment and the post sales process in an omnichannel perspective.
• Collaborates with the execution and monitoring of digital initiatives that must be implemented, operational and consumer facing initiatives. Drives a flawless execution across the end-to-end digital process in a store level.
• Drives the Creators Club membership acquisition is executed by our staff members through our service model in every interaction with consumers.
• Completes all applicable training programs including Foundational and Seasonal Brand and product knowledge effectively applying the learning on the job and supports the training of all team members.
• Always works with a team-first mindset, fully respecting all colleagues and actively contribute to making your workplace an inclusive and welcoming environment for all.

Keys relationships:

• Consumers
• Back-office support team: Retail Operations, Sales Academy, Buying & Trading, Visual Merchandising, Retail marketing, HR, SCM, Real Estate, Global Business Services, Finance, Facilities and Services and IT.
• Consumer service Ecommerce.