Purpose & Overall Relevance for the Organization:

This role is instrumental in driving sustainable and profitable market share growth across all Monobranded Own Retail Stores in Colombia, ensuring alignment with Global Retail strategies. As the leader of one of our channels, this individual plays a pivotal part in defining the market landscape and driving its evolution, fostering a thriving environment, and managing large, complex stakeholder relationships. Beyond strategy and execution, this leader is deeply passionate about consumer engagement and brand purpose, embodying our  purpose of changing lives through sports.

Key Responsibilities:

• Meeting or exceeding agreed net sales and profitability targets to deliver on company's expectation targets
• Leading by example in the development of a trading and service culture within the retail back office (RBO) and field teams to deliver the best consumer experience                                                      
• Motivating and inspiring the Market field and retail back office (RBO) teams to meet or exceed commercial goals and KPI’s, and build Brand equity
• Implementing, driving and ensuring compliance with agreed Global Retail CoE processes and standards for field and RBO operations to deliver on global policies and procedures      
• Developing and executing local retail relevant and specific processes in close cooperation with the Global Retail CoE to support countries on their needs                                  
• Lead and develop District and Store Managers to ensure high quality Store Management performance to build a talent pool for higher Operations roles
• Ensure and lead shopping experience and continuously maximize profitability from the store portfolio, in conjunction with key stakeholders.
• Make recommendations on commercial opportunities at Market level by analyzing retail KPI’s and local retail trends and needs to deliver expected goals         
• Create and drive a high-performance culture across the Market by setting clear expectations and targets, holding District and Store Managers accountable and giving appropriate and prompt feedback to deliver the best working environment

Key Relationships:

• Finance 
• Product 
• Real State
• Brands
• HR

Knowledge Skills and Abilities:

• Proven experience in strategic commercial roles in retail or store operations services.
• Deep knowledge of physical channels 
• High market analysis capability and stakeholder mapping.
• Ability to design high-impact commercial strategies based on data and market insights.
• Strategic thinking combined with strong commercial execution.
• Experience in brand expansion.
• Strong leadership skills with the ability to inspire, develop, and manage large, high-performing teams in dynamic environments.
• Expertise in fostering a collaborative and results-driven culture, ensuring alignment with organizational goals.

Requisite Education and Experience / Minimum Qualifications:

• 10 years experience
• 5 years management experience required
• English is a must