Purpose & Overall Relevance for the Organization:

This role is responsible for leading the Digital Product Catalog & Publication team for Wholesale 1P and Digital Marketplace 3P businesses across Latin America. It plays a pivotal part in driving the Digital Partner Commerce strategy by ensuring adidas products are published on time with accurate data, correct pricing, and a best-in-class customer experience across partner platforms. The Manager oversees a cross-functional team and an external cataloging agency, serving as the single point of accountability for end-to-end cataloging, publication, and ongoing operational performance in collaboration with partners, integrators, and internal stakeholders.

Key Responsibilities:

1. Team & People Leadership

• Lead, coach, and develop the Catalog & Publication team, fostering ownership, accountability, and a customer-centric mindset.
• Define team structure, capacity planning, and role responsibilities based on business priorities, new partner onboarding, and growth roadmap.
• Set clear objectives, KPIs, and development plans for team members, ensuring alignment with Digital Partner Commerce goals.

2. End-to-End Cataloging & Publication Ownership (1P & 3P)

• Own the end-to-end cataloging and publication process for Wholesale 1P and Digital 3P businesses, including:
• Product data creation and enrichment (titles, attributes, sizes, content, assets)
• Price integration and maintenance
• Article publication and lifecycle management in partner platforms
• Ensure on-time launches, correct availability, and consistent content quality aligned with brand and CX standards.

3. Agency Leadership & Operational Governance

• Lead and govern the external cataloging agency responsible for operational execution.
• Define and manage:
• SLAs and KPIs
• Quality controls and validation processes
• Operating cadence (daily / weekly performance reviews)
• Ensure operational efficiency while maintaining high data quality and publication accuracy.
• Drive continuous improvement plans and performance optimization with the agency

4. Partner, Integrator & Stakeholder Management

• Act as the main point of contact for partners, integrators, and internal stakeholders regarding cataloging and publication topics.
• Lead partner onboarding from a catalog perspective, including:
• Requirement gathering
• Testing and validation
• Go-live readiness
• Support Account Management and Business Development teams with catalog insights, system readiness, and operational visibility.
• Act as a trusted business partner and system consultant for Digital Partner Commerce stakeholders.

5. Incident & Risk Management

• Own the management of catalog, price, and publication incidents, ensuring:
• Fast root cause analysis
• Clear prioritization
• Effective stakeholder communication
• Protect campaign timelines, partner relationships, and customer experience.
• Implement preventive measures to reduce recurring issues.

6. Process Design & Continuous Improvement

• Design, standardize, and continuously improve cataloging and publication processes across 1P and 3P.
• Ensure alignment between adidas systems (PIM, middleware), integrators, partners, and vendor platforms.
• Drive data quality, automation, and scalability to support future growth and new partner launches.

7. Customer Experience & Performance Optimization

• Ensure adidas products are presented with best-in-class visibility and CX on partner PDPs.
• Collaborate with CX, Digital Activation, and Analytics teams to:
• Monitor content quality and performance
• Identify optimization opportunities
• Feed insights back into catalog strategy and execution

Key Relationships:

• LAM Digital Partner Commerce 1P and 3P Team: Account Management, Vendor Management, Business Development, Project teams, Strategy & Planning
• LAM eCommerce Team: Operations, Master Data, Financial Services, Analytics, Sr. Leadership
• Wholesale team managing assigned accounts.
• LAM & Global system owners
• LAM & Global IT counterparts.
• adidas Group Financial Shared Services

Knowledge, Skills and Abilities:

• University degree in business administration, engineer, information technology, marketing or similar discipline
• Comprehensive understanding of process mapping and IT landscape.
• Minimum 3 years’ experience in Operations/Retail/eCom
• Ability to manoeuvre in consistently changing environment.
• Ability to operate cross-functionally and understanding of external business drivers.
• Thorough understanding of the complexity, interactions, and dynamics within an international company
• Ability to think and act strategically and develop operational plans.
• Experience in interacting with critical stakeholders.
• Experience in digital catalog management systems such as PIM, middleware, and marketplaces

• Advanced Excel skills and high proficiency in spreadsheet analyses.  The ideal candidate must be self-motivated and passionate about deriving business insight from operational data, improving business processes, and solving problems. 
• Understanding of retail merchandising, buying, product planning and/or sales and the product creation process a plus
• Strong PowerPoint skills required coupled with excellent communication and presentation skills.
• Quick to learn new systems and tools.
• Comfortable working in an international environment.
• Fluency in English; Portuguese is a plus.