SR SPECIALIST DIGITAL CAMPAIGN & PROMOTIONS 

Area: Digital / eCommerce 

Location: Colombia

Level: Entry level

Employment type: Full-time 

ROLE PURPOSE 

Support the reliable execution and continuous improvement of digital commerce campaigns, promotions, content and operational workflows across Latin America. The role combines hands-on eCommerce support with data analysis, process documentation and practical use of approved AI and automation tools. It is designed for an early-career professional who learns digital tools quickly, enjoys solving operational problems and wants to grow into broader digital commerce, analytics or automation responsibilities. 

What success looks like 

• Campaigns, promotions and content updates are delivered accurately, on time and with clear validation. 

• Operational issues are identified early, documented clearly and escalated to the right support teams. 

• Recurring manual work is simplified through templates, approved AI tools, lightweight automation and better ways of working. 

• Campaign and voucher performance is tracked consistently, with clear insights and improvement opportunities shared with the team. 

• Knowledge is documented so processes are easier to learn, repeat and scale across markets. 

Key responsibilities 

Campaign, promotion and content execution 

• Support the setup, scheduling, quality assurance and launch of digital campaigns and promotions across website and app experiences. 

• Complete content and page updates, including homepage, campaign pages, category and product-listing pages, promotional callouts, help content and checkout-related content. 

• Assist with voucher and promotion configurations, validation and first-line support across LAM webstores. 

• Coordinate timelines, inputs and approvals with campaign, content, market, consumer experience, operations and global support teams. 

• Follow launch checklists, test configurations and confirm that changes meet the business brief before and after go-live. 

Data, reporting and insight support 

• Maintain campaign, promotion, voucher and workload trackers with accurate and timely information. 

• Use Excel and available analytics or visualization tools to identify trends, exceptions, recurring issues and optimization opportunities. 

• Monitor relevant funnel, engagement, campaign and consumer-experience indicators, flagging unusual results or operational risks. 

• Prepare clear summaries and simple visualizations that help the team make fact-based decisions. 

AI-enabled productivity and automation 

• Use approved generative AI and productivity tools to accelerate research, first drafts, documentation, summaries, quality checks and routine analysis. 

• Identify repetitive tasks and suggest practical automation opportunities before adding unnecessary complexity. 

• Help build and test simple templates, workflows, prompts, dashboards or low-code/no-code automations with guidance from experienced team members. 

• Validate AI-assisted outputs, protect confidential information and follow company requirements for security, data protection and responsible AI use. 

• Share effective prompts, examples and lessons learned so the team can adopt better AI-enabled ways of working. 

Process improvement, documentation and support 

• Document current processes, work instructions, checklists, known issues and support handovers in clear business language. 

• Support user acceptance testing and rollout of new campaign, promotion, content or automation capabilities. 

• Log, troubleshoot and monitor incidents, providing complete information to technical or platform-support teams. 

• Collect feedback from users and markets, and help translate it into clear improvement requirements. 

• Contribute to team routines, knowledge-sharing sessions and continuous-improvement actions. 

Candidate profile 

Must-have capabilities 

• Curiosity and learning agility: able to learn new tools and processes quickly. 

• Active and thoughtful user of AI tools for productivity, research, analysis or automation. 

• Growth mindset, openness to feedback and willingness to experiment responsibly. 

• Strong attention to detail, organization and follow-through. 

• Analytical problem-solving and comfort working with data. 

• Clear written and verbal communication in English and Spanish. 

• Collaborative approach and confidence asking questions when requirements are unclear. 

Trainable or preferred experience 

• Internship, academic project or up to 1–2 years of relevant experience in eCommerce, digital marketing, operations, analytics, technology or project support. 

• Excel skills such as formulas, pivot tables and charts. 

• Exposure to Power BI, Tableau, Looker, web analytics or similar tools. 

• Basic familiarity with low-code/no-code automation, SQL, Python, APIs or workflow tools. 

• Experience supporting websites, apps, campaigns, promotions, content management or digital projects. 

• Portuguese is a plus, but not required. 

Education and experience 

• University degree completed or in progress in Business, Marketing, Digital, Economics, Engineering, Data, Technology, Communications or a related field, or equivalent practical experience. 

• This is an early-career role. Demonstrated skills through internships, academic work, freelance projects, volunteering or personal projects are relevant and welcome. 

• Deep expertise in specific eCommerce platforms, coding languages or analytics tools is not required at entry. The ability and motivation to learn are essential. 

Key relationships 

• Campaigns and Promotions, Digital Activation and Consumer Experience teams 

• Regional and local Digital / eCommerce market teams 

• Analytics, SEO, CRM, Product Data, Digital Visual Merchandising and Operations teams 

• Technology, platform-support, global product and automation partners 

• External service providers, when required 

Success measures 

Execution quality: Accuracy and on-time completion of assigned campaign, promotion and content tasks; effective use of checklists and validations. 

Operational reliability: Quality of issue logging, follow-up, escalation and closure; reduction in avoidable rework. 

AI and automation adoption: Responsible use of approved AI tools; practical improvements to recurring work; reusable prompts, templates or simple automations. 

Insights and reporting: Timeliness and accuracy of trackers and reports; usefulness of identified trends, exceptions and opportunities. 

Learning and collaboration: Progress in tool proficiency, quality of documentation, responsiveness to feedback and contribution to team knowledge sharing. 

Why this role is attractive 

• Build hands-on experience across campaigns, promotions, content, analytics and consumer experience in a regional digital commerce environment. 

• Learn from specialists across business, technology, data and operations while contributing from day one. 

• Develop practical AI and automation capability with real business use cases, appropriate guidance and responsible-use guardrails. 

• Create a foundation for future growth into digital commerce operations, campaign optimization, analytics, product, project management or automation roles.