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Sr. Specialist Campaing, Promotions & Analytics

Sr specialist Campaign and promotion

 

Department:                                     Digital Analytics

Direct Reporting Line:                    Sr Manager Campaign & promotions

Indirect/Second Reporting Line: Manager Campaign & promotions    

Subsidiary/Country:                        LAM

Location:                                            Colombia

GSMS Grade:                                        P1.

Personnel managed:                      No

           

 

 

Purpose & Overall Relevance for the Organization:

 

Sustainable growth of consumer-centric eCommerce operations in Latin America, providing support for key eCom business processes. Responsibilities include managing, configuring, and maintaining all website and mobile app content, including content assets, content slots, campaigns and promotions.

 

This role supports the Campaign team in data-driven decision-making, automation and execution. This person must ensure insights that help build a fact-based decision-making culture, focused on identifying opportunities, improving processes through automation, and incorporating AI tools into the team's workflow to support operations efficiently, enabling us to provide the best experience for our consumers on our site.

 

Key Responsibilities:

 

 

  • Create tool for collecting, cleaning, and validating data from multiple sources. Power BI, Databricks, Kibana, Adobe Analytics, Google analytics, Amplitude, Appsflyer.
  • Support the creation of tools to provide insights to improve channel optimization.
  • Perform exploratory data analysis to identify trends, patterns, and opportunities.
  • Help track KPIs and performance metrics across campaigns and vouchers reports
  • Identifying opportunities, improving processes through automation, and incorporating AI tools into the team's workflow to support operations efficiently.
  • Monitor conversion funnel KPIs/NPS and flag potential opportunities
  • Document processes and contribute to knowledge-sharing within the team.
  • Perform updates to pages such as banner uploads, homepage, GLP, CLP, PLP, campaign pages, promo callouts, and the checkout contents.
  • Provide first-line support for campaigns, promotions, and vouchers across our LAM webstores.

 

 

 

 

Knowledge Skills and Abilities:

 

  • University degree or master’s degree in Analytics, Data Science, Statistics, Business, Economics, Engineering, or a related field.
  • Strong analytical and problem-solving skills with attention to detail.
  • Proficiency in Microsoft Suite, particularly Excel (pivot tables, formulas, charts); 1-2 years’ experience SQL or Python.
  • Intermediate knowledge of data visualization tools (e.g., Tableau, Power BI, Looker, or similar).
  • Basic knowledge of AI and LLMs.
  • Advanced English proficiency.

 

 

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Sr. Specialist Campaing, Promotions & Analytics

Brand: 
Location:  Bogota
TEAM:  Digital
State:  Dist
Country/Region:  CO
Contract Type:  Full time
Number:  540982
Date:  Feb 16, 2026
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