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Sr. Specialist Membership

This role is responsible for the execution, development, and strategic direction of the AdiClub Members community in Colombia. The position plays a key role in driving member engagement, retention, and growth through innovative loyalty initiatives, data-driven decision-making, and seamless customer experiences aligned with global and local business objectives.
 

Key Responsibilities

  • Lead the end-to-end strategy and execution of the AdiClub membership program in Colombia.
  • Develop and implement loyalty initiatives to improve member acquisition, engagement, retention, and lifetime value.
  • Manage and continuously optimize the member lifecycle, including onboarding, engagement campaigns, and reactivation strategies.
  • Analyze member data and behavior to generate actionable insights, identify trends, and support strategic decisions.
  • Collaborate with cross-functional teams (Marketing, Digital, CRM, Retail, and E-commerce) to ensure consistent and high-quality member experiences across all touchpoints.
  • Define and track KPIs related to loyalty performance, including membership growth, engagement rates, and revenue contribution.
  • Drive innovation in loyalty programs, benchmarking against industry best practices and emerging trends.
  • Ensure alignment with global AdiClub strategies while adapting initiatives to local market needs and opportunities.
  • Manage relationships with external partners or vendors supporting loyalty platforms, campaigns, or analytics.

Qualifications & Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Proven experience in loyalty programs, customer engagement strategies, or membership-based initiatives.
  • Strong analytical skills with demonstrated ability to manage and interpret data to drive decision-making.
  • Advanced English proficiency (written and spoken) is required.
  • Ability to translate complex data into clear insights and business actions.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Sr. Specialist Membership

Brand: 
Location:  Bogota
TEAM:  Digital
State:  Dist
Country/Region:  CO
Contract Type:  Full time
Number:  545796
Date:  Jun 5, 2026
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