PURPOSE & RELEVANCE FOR THE ORGANIZATION:

Contributes to the achievement or exceeding of sales figures and KPI targets by: 
• Creating an emotional connection with the customer and representing the brand values 
• Serving customers, selling products and diligently executing store operations 
• Using specialist knowledge and experience to give feedback and support to team members 
• Best possible brand presentation using consistent and CI-compliant presentation 
standards and considering the Retail Marketing Calendar

MAIN AREA OF RESPONSIBILITY

Sales Assistant: 
• Is aware of store and individual targets and actively works to meet or exceed these by 
using all the resources available in the store 
• Meets or exceeds customer expectations, boosts sales and drives brand recognition by 
using appropriate elements of the customer service model 
• Creates an emotional connection with every customer by being a passionate and 
enthusiastic brand ambassador 
• Proactively incorporates basic core and seasonal product knowledge into his/her service 
approach within his/her assigned store zone(s) 
• Maintains an appealing, pleasant and inviting environment for customers to shop in and 
pays attention to Visual Merchandising as well as tidiness and cleanliness 
• Complies with store rules and procedures (SOM regulations) to maintain a safe shopping 
and working environment 
• Ensures the product offer in the store is made available to customers by assisting with 
deliveries and replenishing the sales floor 
• Completes sales transactions quickly and accurately while adhering to defined cash 
protection procedures (if applicable) 
• Minimizes loss by always keeping an eye on stock levels while serving customers
• Trains new team members (if applicable) 
• Collaborates productively and respectfully with team members to meet or exceed store 
targets 
• Signalises a desire to continually learn and seizes all available opportunities to advance 
his/her development and increase performance 
• Endless Aisle (if applicable): informs customers about new ordering/sales possibilities in 
the online shop and uses the Endless Aisle tablet to offer product descriptions and/or 
customer feedback on products during the sales process 
• Click & Collect (if applicable): supervises and monitors new online orders which are placed 
by online customers and have to be reserved, packed and handed over to the customer in the 
store

Merchandising Display: 
• Ensures that the stores adhere to European standards and guidelines, offering all 
consumers a brand shopping experience 
• Ensures best-in-class set-up of all shop windows, including outfit and positioning of 
mannequins, lighting, cleanliness, steam application and price indication 
• Is responsible for clearly separated in shop-in-shop set-ups to emphasize category
specific product presentation 
• Ensures correct usage and positioning of in-store communication tools 
• Executes correct dressing of mannequins and positioning of props in the store 
• Uses and maintains Brand Retail and VM standards and organizes regular training on 
these topics for the respective store team 
• Regular reporting from the stores such as monthly entries in the VM Compliance Tool 
including taking pictures and uploading these in the system 
• Planning and implementing of marketing activities, campaigns and activations in 
alignment with the Marketing department and VM Manager
• Provides input and, after consultation with VM Manager and the Marketing team, orders 
the Instore Communication Tools (ISC) for the respective store, if applicable 

KPIs: 
• VM ambassador in the store 
• Linked to the currently applicable store KPIs (for example NPS, Net Sales, UPT, etc.) 
• VM store compliance results 

CONTACTS: 
• Customers 
• Colleagues and supervisors 
• Visual Merchandising Team and/or Sales staff 

Knowledge, skills and experience: 
• Basic competencies of a Retail Professional 
• Fluency in local language (written and spoken), good knowledge of English
• Basic MS Office skills (Word, Outlook, Excel, PowerPoint) 
• Good communication skills

MINIMUM QUALIFICATIONS 
• Apprenticeship as a Retail Professional
• Completed vocational training as visual marketing designer desirable 
• At least 6 months of work experience in sport and/or fashion retail.
• Willingness to travel occasionally and support store openings in other locations