PURPOSE & RELEVANCE FOR THE ORGANIZATION 

• Creating an emotional connection with the customer and representing the brand values 

• Serving customers, selling products and diligently executing store operations 

• Using specialist knowledge and experience to give feedback and support to team members 

• Best possible brand presentation using consistent and CI-compliant presentation standards and considering the Retail Marketing Calendar 

MAIN AREA OF RESPONSIBILITY 

RP tasks – Sales Assistant 

• Is aware of store and individual targets and actively works to meet or exceed these by using all the resources available in the store 

• Meets or exceeds customer expectations, boosts sales and drives brand recognition by using appropriate elements of the customer service model 

• Creates an emotional connection with every customer by being a passionate and enthusiastic brand ambassador 

• Proactively incorporates basic core and seasonal product knowledge into his/her service approach within his/her assigned store zone(s) 

• Maintains an appealing, pleasant and inviting environment for customers to shop in and pays attention to Visual Merchandising as well as tidiness and cleanliness 

• Complies with store rules and procedures (SOM regulations) to maintain a safe shopping and working environment 

• Ensures the product offer in the store is made available to customers by assisting with deliveries and replenishing the sales floor 

• Completes sales transactions quickly and accurately while adhering to defined cash protection procedures (if applicable) 

• Minimizes loss by always keeping an eye on stock levels while serving customers 

• Trains new team members (if applicable) 

• Collaborates productively and respectfully with team members to meet or exceed store targets 

• Signalises a desire to continually learn and seizes all available opportunities to advance his/her development and increase performance 

• Endless Aisle (if applicable): informs customers about new ordering/sales possibilities in the online shop and uses the Endless Aisle tablet to offer product descriptions and/or customer feedback on products during the sales process 

• Click & Collect (if applicable): supervises and monitors new online orders which are placed by online customers and have to be reserved, packed and handed over to the customer in the store 

RP tasks – Visual Merchandiser 

Merchandising Display 

• Ensures that the stores adhere to European standards and guidelines, offering all consumers a brand shopping experience 

• Ensures best-in-class set-up of all shop windows, including outfit and positioning of mannequins, lighting, cleanliness, steam application and price indication 

• Is responsible for clearly separated in shop-in-shop set-ups to emphasize category specific product presentation 

• Ensures correct usage and positioning of in-store communication tools 

• Executes correct dressing of mannequins and positioning of props in the store 

• Uses and maintains Brand Retail and VM standards and organizes regular training on these topics for the respective store team 

• Regular reporting from the stores such as monthly entries in the VM Compliance Tool including taking pictures and uploading these in the system 

• Planning and implementing of marketing activities, campaigns and activations in alignment with the Marketing department and VM Manager 

• Provides input and, after consultation with VM Manager and the Marketing team, orders the Instore Communication Tools (ISC) for the respective store, if applicable 

AUTHORITIES 

None 

KPIs 

• VM ambassador in the store 

• Linked to the currently applicable store KPIs (for example NPS, Net Sales, UPT, etc.) 

• VM store compliance results 

CONTACTS 

• Customers 

• Colleagues and supervisors 

• Visual Merchandising Team and/or Sales staff 

Knowledge, skills and experience 

• Basic competencies of a Retail Professional 

• Fluency in local language (written and spoken), good knowledge of English 

• Basic MS Office skills (Word, Outlook, Excel, PowerPoint) 

• Good communication skills 

MINIMUM QUALIFICATIONS 

• Apprenticeship as a Retail Professional 

• Completed vocational training as visual marketing designer desirable 

• At least 6 months of work experience in sport and/or fashion retail 

• Willingness to travel occasionally and support store openings in other locations