Apply now »

Sr Specialist Brand Comms Hype EMC

 

Specialist Brand Communications Lifestyle & Hype 

 

Area:                                                                                          Emerging Markets

Department:                                                                              Marketing

Direct Reporting Line:                                                             Brand Comms Manager Lifestyle EMC

 

Subsidiary/territory:                                                               EM 

Grade                                                                                          P1

Location:                                                                                    Cairo, Egypt

Number of Personnel Managed -Direct:                                            0

 

 

 

Purpose & Overall Relevance for the Organization

 

  • Manage the execution of the Global and Emerging Market Central Brand Strategy for THE SPORTSWEAR CATEGORY
  • Implement and execute Sportswear Category Brand Activations (incl. Influencer Marketing) along the defined brand calendar.
  • Embody the brand ethos and understand the Originals audience with intimacy.

 

Key Responsibilities:

  • Drive the execution of the Sportswear Calendar and drive local market initiatives where relevant to drive sales. 
  • Manage assigned MWB (Marketing Working Budget) in alignment with the direct reporting
  • Pre- and post ROI analysis of all assigned MWB spending – max the return on all MWB investments
  • Manage sportswear briefs including budget allocation, contracts, relationships and activation executions.
  • Ensure a world-class campaign execution by focusing on inclusivity, sustainability & culture credibility.
  • Negotiate and track quotations with Agencies/vendors by setting clear objectives and expectations.
  • Drive EMC Brand KPIs and monitor Brand Health via tracking studies.
  • Work closely with Product, Social & Newsroom, Sports Marketing, Brand Activation and Retail and Digital teams on each activation to ensure clarity among the team and delivery all KPIs required
  • Conduct ongoing and thorough competitive market tracking analysis
  • Responsibility to drive the Go to market milestones for the sell ins – presentations / order placements for seeding

 

 

KPI’s:

  • Share of Search
  • Market Share
  • Market Sales vs Plan
  • Market Direct Brand Contribution vs Plan
  • Direct to Consumer traffic and conversion

 

Key Relationships:

  • Brand Activation hub and market
  • EM Central BU
  • EMC CTC TEAMS
  • EMC Wholesale, Retail and Digital teams
  • External Agencies

 

Knowledge, Skills and Abilities:

 

  • Experience in working on the full marketing mix (advertising, events, sponsorship, retail, Ecom) with a major brand or retailer (Fashion industry or FMCG candidates preferred)
  • Marketing budget management
  • Advanced user of MS Office suite of products

Strong inter-personal/inter-departmental relationship skills

 

Requisite Education and Experience / Minimum Qualifications:

 

  • University degree in Business or Marketing with a minimum of 2-4 years equivalent professional experience.
  • Previous experience in a Matrix organization with Global and Local exposure.
  • Fluent in English, Arabic

 

 

 

Signed by (name, signature):                                  __________________ __________________

 

 

 

 

Received by (name, signature):                __________________ __________________

 

 

 

 

Effective (date):                                           ____________________________________

 

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Sr Specialist Brand Comms Hype EMC

Brand: 
Location:  Cairo
TEAM:  Brand Management & Communications
State:  Al Q
Country/Region:  EG
Contract Type:  Full time
Number:  547105
Date:  Jul 14, 2026
Apply now »